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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS June 12, 2013
What Works

More Than 15 Percent of OD Practices Now Utilizing Demandforce Automated Solutions

By CLICK Staff



SAN FRANCISCO— Demandforce Inc., a leader in automated digital marketing and communications, is currently being used by more than 15 percent of optometry practices across the U.S., the company said in a recent announcement. "Based on data from our partners in the optometry industry, we estimate the U.S. market to include about 30,000 to 35,000 optometrists in approximately 20,000 to 25,000 optometric practices," a spokesperson told Vision Monday’s CLICK, which would account for about 3,000 or so ODs utilizing some or several of the automated communications and marketing solutions of the company.

Demandforce, a unit of Intuit Inc. (Nasdaq: INTU), was created in 2003 to provide marketing solutions to help small businesses automatically communicate with and retain existing customers. Small businesses also use its products to attract new customers by managing their online reputation and automatically tracking and measuring marketing and social media efforts.

Demandforce helps local businesses thrive in the Internet economy using email communications, text messaging and online services, including optical, the company noted, "by exposing practices to the over 45 million consumers in the rapidly expanding Demandforce Network." Originally achieving success in the dental and automotive industries, Demandforce now has strong positions within a variety of industries, including beauty, animal care, fitness and a number of medical specialties.

After entering the optometry market just two years ago, Demandforce now partners with a range of industry leaders including: Carl Zeiss Vision, Vision Source, Essilor, ABB Concise, Eyefinity, Compulink, MaximEyes, RevolutionEHR, Crystal Practice Management, My Vision Express, Red Tray and Optometry Giving Sight.

"We appreciate the help and support of our industry partners who helped us succeed and grow so quickly in the optometric space," said Aimee LaFont Leifer, head of business development for Demandforce's health services division. "These partnerships have helped us connect with and deliver value to optometrists across the country and will help us bring additional functionality and innovations to our mutual customers."

Several testimonials and case studies of Demandforce’s vision business success stories are posted here.

The company pointed out, "One of our most popular features are the customizable email communications. Practices can easily send out new products and services to their patients, which increase overall retail sales for the practice. Also our continuing care communications automatically bring patients back to the practice, without them having to do a thing. Finally, our doctors say they really like being part of the Demandforce Network—which connects them to local consumers in their area. On average, our practices see one new patient every six weeks by being part of the Demandforce Network."



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