By CLICK Staff
Safilo Group has debuted a website for
Polaroid, to coincide with the collection's top-to-bottom relaunch in eyewear this spring. The new site embodies the new images and education messages about polarized sunglasses and the iconic sunwear brand. The design of the site uses the current Polaroid consumer marketing/advertising campaign images and the site showcases styles from the Polaroid Plus, Premium Collection, Core Collection and Sport Collection as well as links to the Polaroid Gallery, the history and heritage of the brand and key information about polarization and how they work. The tonality and imagery are inspired by Polaroid’s 75 years of expertise and its pioneering spirit in polarization and technology, light and color, and the iconic shape of the instant Polaroid picture frame for which the company is widely known.
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