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AN E-NEWS BRIEFING ABOUT WEB TECHNOLOGY & INTERNET TRENDS August 23, 2012
Sites to See

Alcon's FreshLook Color Studio

By CLICK Staff


Alcon has upgraded the FreshLook Color Studio to make it easier for patients to choose color contact lenses. The new site is designed as a fun, convenient online resource where patients can upload photos and virtually “try on” different lens colors prior to seeing their eyecare professional. ECPs can direct patients to the FreshLookColorStudio site prior to their office visit. Patients can also zoom in and out for the try on to see “before and after” views. Consumers can virtually try on and experience FreshLook brand contact lenses via their iPad, iPhone or Android with the free mobile app. Patients can also share their color selections with their friends via Facebook.

 

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