Are You Leveraging New Tools on Your Web Site?
Each month, CLICK reports how ECPs and optical retailers are using new approaches to build their presence online and grow connections with their
patients. The latest in a series of popular e-newsletters from Vision Monday, CLICK is a monthly briefing designed specifically to provide
practice insights and ideas about the latest Web site features, tools and Web-based applications.
Catch up on CLICK! Learn from dozens of stories, tips and interesting ideas in the easy-to-access archives of CLICK at
www.visionmonday.com. Tried something new on your Web site
or have you launched a special social media campaign?
Tell us about it and we'll consider it for an upcoming feature in CLICK.
The New 'Mobile' EyeXam: ODs Develop Vision Screening iPhone App
DENVER—The vision screening has gone mobile. Could it prompt more comprehensive eye exams?
Global EyeVentures, Inc, announced earlier this month the availability of its EyeXam iPhone application on the Apple iTunes store.
OD, founder of Global EyeVentures, describes EyeXam to CLICK as “The next generation vision awareness device.” EyeXam features a
self-guided method for measuring one’s own visual acuity at distance and near, and was developed by two optometrists.
The free download EyeXam also
includes color vision plates, an Amsler grid, and eye dominance test. A disclaimer on the app reinforces that the EyeXam app does not replace an
examination by a licensed professional.
The EyeXam’s release was announced at the Vision Source annual meeting here.
Vision Source L.P. is the exclusive sponsor of the EyeXam doctor locator, while Alcon is the
sponsor of EyeXam’s section on “eye drops and solutions”.
has provided a link for eye anatomy information. Additional strategic industry partnerships are pending.
During its first month on the iTunes store, EyeXam was downloaded over 100,000 times and was the second-most downloaded free iPhone
application in the “medical” category. It is already the most popular eye and vision related iPhone application to date. A demo of how the
EyeXam app works is posted on
“It is well known that consumer advertising through print and television offers diminishing returns,” said Iravani, who noted,
”Consumers are increasingly using information technology to direct their health decisions and we need new ways to communicate the message.”
the app’s direct access to 58 million iPhone/iTouch users, she added, “The high download activity for the EyeXam opens a new venue for
our industry to reach their target audience and educate the public on the importance of professional eye examinations.”
“We are excited to partner with Global EyeVentures, providing the EyeXam doctor directory to help patients locate the nearest Vision Source
doctor,” stated Bobby Christensen, OD, senior vice president, Vision Source, L.P. “This app is a great tool for patients to learn more
about their vision and then be able to select a doctor for eycare within close proximity.”
Global EyeVentures, founded in 2009 by Nikki Iravani, OD, is a consulting firm that
specializes in supporting the ophthalmic industry with product development, professional services, and sales and marketing.
An OD’s Blog on Social Media Enlightens the Citizens of SightNation
social media as a way of “starting a conversation” with your patients, but pay close attention when participating.
“Once you immerse yourself, the differences between the people who follow the rules, and those who don’t, will become apparent. Those who
follow the rules benefit with increased business, reputation and opportunities through their growing network and those who don’t are ignored, never
maximizing the potential of a SM campaign.”
Such straightforward language, combined with detailed, but practical and easy-to-understand analogies, are part of the now five-Part (so far)
“Step by Step” guide to social media for eyecare professionals now being posted by Alan Glazier, OD, FAAO, founder/CEO of Shady Grove
Eye and Vision Care, Rockville, Md. via his weekly
of the earliest eyecare practitioners to get involved in the Web, Glazier’s own
blog, in addition to his Facebook and Twitter presence, has greatly enhanced
his practice’s visibility to patients—and potential patients—in his own local market and around the country. (See the story on Glazier in
February 2010 CLICK.
SightNation is the fast-growing industry-wide social networking site for ECPs and optical professionals. SightNation’s “citizens”
now exceed 1,000 registered members in just over five weeks since the site’s launch in March by Jobson Medical Information’s new ECP Business Services
Group. SightNation combines the total resources of the JMI Optical Group under the SightNation flag, including Review of Optometry,
Review of Ophthalmology,
20/20 Magazine, Vision Monday and LabTalk.
The new site offers an open platform that uses cutting-edge technology to allow optometrists, opticians, ophthalmologists, industry execs and
other optical professionals to exchange ideas and explore the rising trend in social and professional networking. Among these—the ability to
share cases and clinical photos, view news articles and features specific to the business and clinical sides of the field, access a robust range of
COPE- and ABO-approved continuing education offerings and participate in forums and blogs, including Glazier’s. In fact, any registered user on
SightNation can start a blog or post a comment in a forum.
SightNation.com is encouraging citizens to invite friends to join. New registrants will automatically be entered into a drawing to win their
choice of an Apple iTouch or a $200 American Express gift card, while each successful referral from a registered citizen increases their own chances
to win the same prizes.
GasPedal let’s you step on it and rev your Web presence. The main Web site is a bonanza “how-to” resource for navigating
social media, brand building, advice, tips, e-newsletters and updates from some of the savviest sources on the Web. Learn about seminars,
webinars, podcasts, targeted e-learning sessions and grab ideas from clever Web marketing communiqués, from sources in a range of industries
and professional fields. You can get the free GasPedal e-newsletter or sign up for “Damn, I Wish I Thought of That! Unusually useful
ideas for smart marketers.”
Yes, there are more than 180,000 apps now available for iPhone/iTouch users. Some 280 million apps were downloaded by mobile users in
December 2009 alone! This is a site that sorts—and reviews them—by category, by novelty, by the editors of MacWorld, providing a
slightly different perspective than Apple’s iTunes store. And the site also offers tips, insights and novel info about the digital world as
well as links to other news, blogs and forums.
With simplified side bar navigation and flash graphics, REM Eyewear has launched its freshly redesigned
Web site, a faster, sleeker resource for
REM’s portolio of licensed brands and house brands. Users are now just three clicks away from the newest collections from Converse, Lucky Brand and
Jones New York, as well as REM’s bread-and-butter house brands Indie, Lipstick and Pop Corn. Remeyewear.com also links directly to REM’s luxury
basecurveeyewear.com which hosts the John Varvatos Collection.
“As REM Eyewear moves into a new era we are using all the latest technology to make our business run quickly, efficiently, and make it more
user friendly and engaging,” said Mike Hundert, CEO. REM is also changing how it interacts with consumers, optical buyers, brand partners and
buying groups with new Twitter and Facebook presence. And a new blog,
“More than Meets The Eye” by creative director Nicolas
Roseillier is a chance to learn the inside scoop on the design inspirations, travels and the behind-the-scenes decisions that go into creating 12
eyewear collections a year.
On the heels of the successful BE THE NEXT FACE of FYSH photo competition, FYSH UK/ Urban Kool Eyewear, the brand behind the state-of-the-art
online community, FYSHNATION.COM, launched an exciting new contest. The cutting edge site champions the identity of FYSH UK through innovative
platforms that portray the brand’s culture: “hooked on life.” FYSH UK invited viewers to have some fun and test their film making skills
by creating a short video in sixty seconds or less to ‘sea and be seen’ by the underwater community of FYSHNATION.COM. Those who registered to vote
online were given the chance to win a free pair of FYSH frames each month, valued at $250, as part of FYSHNATION SWEEPSTAKES. A judging panel
reviewed the top “fylms” and Vladimir Yatsina, who made the biggest splash with his LIVE LYFE 2 THA FULLEST Fysh fylm swam away with the
$5,000 cash prize. His winning video is at
FYSHNATION.COM and is also posted on