NEW YORK—100% Optical, the U.K.’s largest optical trade show, is set to go ahead this weekend after being postponed from January this year due to the Omicron variant’s spread across the country. As British and European designers, suppliers and ECPs prepare to finally return to the show floor, British-designed independent eyewear is having a moment on social media. This week, we’re taking a look at some independent, British brands—this is not a full list, of course, but feel free to let it inspire you as you go ahead and dream about a London vacation, or bring a little London to your office. 

100% Optical showcased Taylor Morris, an independent British brand that combines British design and Hollywood glamour. Image via 100optical on Instagram

British brand Cutler and Gross is launching its newest collection, inspired by British musical legend—and eyewear legend—Elton John. Image via cutlerandgross on Instagram

British designer Oliver Goldsmith is showing at 100% Optical. Oliver Goldsmith eyewear has been handmade in London since the 1960s. Image via olivergoldsmithspectacles on Instagram

Independent British brand Kirk & Kirk is known for bold colors and interesting shapes. The brand took to Instagram to share excitement for the upcoming trade show. Image via kirkandkirk on Instagram

Coti Vision appeared on Dragon’s Den, the British version of Shark Tank, in 2021 and secured a £50,000 ($65,288.20) investment. The brand, which creates glasses chains and reading glasses, is heading to London from its home city of York, England, for 100% Optical. Image via cotivision on Instagram