NEW YORK—With the year we’ve had, we all deserve joy wherever we can find it, and there’s no better time to spread joy and love than Valentine’s Day. Although we often think of Valentine’s Day as a day dedicated solely to romantic love, there’s no law that says that has to be the case; in fact, Valentine’s Day is the perfect day to show some love for your family, friends, patients, and, of course, yourself. This week, we’re taking a look at how some ECPs are celebrating—feel free to take notes if you need a little inspiration for your own practice.


The Invision Optometry team in San Diego put together a sweet optical Valentine’s Day gift guide. Image via invisionoptometry on Instagram. 


Virginia-based Associates in Eyecare combined Valentine’s Day and a little bit of optical science. Image via associates_in_eyecare on Instagram.


The team at Visionary Eyeworks in Nashville took to Instagram to note the many things worth celebrating in February, from Valentine’s Day to Black History Month. Image via visionaryeyeworks on Instagram.


Smart Eye Care, with multiple locations in Maine, encouraged patients and followers to share how they’re showing their eyes some love this month. Image via smarteyecarecenter on Instagram.


In San Antonio, the EYES of Cresta Bella team is holding a special “fall in love with a new frame” sale. Image via eyesofcrestabella on Instagram.


Also this month, Women In Optometry Magazine put together a special feature highlighting optical couples who have tackled their business ventures together. Image via womenods on Instagram.