NEW YORK—Each year, the month of June is set aside for Pride, a time to celebrate and honor the LGBTQ+ community and its history. The Pride movement is a long and storied one, with countless influential people, places and moments, and there are almost infinite ways to celebrate this special month. This week, we’re taking a look at how some indies around the country are gearing up for Pride Month—get ready to take notes and get inspired for your own in-store celebrations. 

At See.Saw.Seen Optometry in San Francisco, Pride is the perfect time to set up special displays of frames in all colors of the rainbow. Image via seesawseeneye on Instagram.

On Friday nights in June, the team at Coopers Optique in Seattle hosts a special Friday Night Pride Party. Here, they recap the first of these events. Image via coopersoptique on Instagram.

In Los Angeles, l.a.Eyeworks shared new window art for Pride Month. The team also painted its iconic storefront “E” in the colors of the Trans flag to show solidarity with the Trans community. Image via laeyeworks on Instagram.

In July, Gazal Eyewear plans to launch the new Tweety Sunglasses, which are available in a special Pride colorway. Image via gazal_eyewear on Instagram.

The Coti Vision team shared an image of a customer in a rainbow Coti chain, and shared a message of support for the LGBTQ+ community. Image via coti_vision on Instagram.