By Staff
Thursday, April 4, 2024 8:20 AM
NEW YORK—Next Monday, millions will turn their eyes to the sky for a solar eclipse. For those in certain areas of Texas, Oklahoma, Arkansas, Missouri, Illinois, Kentucky, Indiana, Ohio, New York, Vermont, New Hampshire and Maine, the eclipse will be total—but a partial eclipse will be visible throughout the entire continental United States. For ECPs throughout the country, reminding patients about the dangers of watching the eclipse unprotected has been a central focus for the past few months, as
reported in
VMAIL Weekend earlier in March.
By Staff
Thursday, March 21, 2024 8:20 AM
NEW YORK—No matter what the weather feels like where you are, Spring is officially here, bringing with it longer days, warmer air, gorgeous florals and that optimistic feel that comes with the change in seasons. As we warm into March and welcome Spring, there’s no better time than now to decorate the office, refresh your practice social media accounts or bring some new, brighter energy into your everyday. This week, we’re taking a look at how some indies are welcoming the start of Spring on social media. Feel free to get inspired for your own Spring celebration.
By Staff
Thursday, March 7, 2024 8:20 AM
NEW YORK—March is Save Your Vision Month, first proposed by the American Optometric Association as a way to remind all of us to keep eye health at the forefront of our minds. With its wide-ranging theme, Save Your Vision Month provides countless opportunities for the optical community to reach out, interact with our local communities, and champion the importance of keeping our eyes healthy and protected. There’s still plenty of time to get involved—and plenty of ways to make a difference.
By Staff
Wednesday, February 21, 2024 8:20 AM
NEW YORK—Prevent Blindness declared February as Age-related Macular Degeneration (AMD) and Low Vision Awareness Month, encouraging the eyecare community to spread awareness and education about these conditions throughout the month. On their end, Prevent Blindness is offering a variety of free educational resources to the public and professionals, including fact sheets and social media graphics in English and Spanish, dedicated online resources and informative videos, as
reported in
VMAIL.
By Staff
Thursday, February 8, 2024 8:20 AM
NEW YORK—Valentine’s Day is almost upon us, and no matter how—or with who—you spend it, February 14 provides all of us with a great opportunity to spread love. Ahead of the holiday, many ECPs are taking to social media to share messages about loving your eyes and your eyewear—and finding the perfect pair of frames as a gift for the ones you love this month. There’s still a little time left before the holiday, so feel free to get inspired and create your own social media posts, too.
By Staff
Monday, January 29, 2024 7:20 AM
NEW YORK—The New Year is well underway, but it’s never too late to make a meaningful resolution. As we settle into 2024 and take stock of what we want to prioritize this year, we are provided with the perfect moment to remind patients and the public that eyecare should make their 2024 resolution list. Here, we take a look at how some indies have encouraged their followers and patients to resolve to take care of their eyes this year—feel free to get inspired and create your own post, too.
By Staff
Wednesday, December 20, 2023 8:20 AM
NEW YORK—This month, Pantone announced “Peach Fuzz” as its Color of the Year for 2024. The warm, gentle peach colorway, also known as PANTONE 13-1023, is easy to love and easy to incorporate into design—and, of course, it is full of meaning. Leatrice Eiseman, the executive director of the Pantone Color Institute,
explained, “In seeking a hue that echoes our innate yearning for closeness and connection, we chose a color radiant with warmth and modern elegance. A shade that resonates with compassion, offers a tactile embrace and effortlessly bridges the youthful with the timeless.”
By Staff
Wednesday, December 6, 2023 8:20 AM
NEW YORK—Holiday season is officially upon us—which means it’s the perfect time to spend a few hours of your day decorating the office for the celebrations. No matter what you and your team celebrate, there are plenty of ways to decorate and bring some holiday cheer into your workspace. Here, we’re taking a look at how some indies have transformed their offices for the holiday season—feel free to take inspiration wherever you find it, and enjoy this special, magical time of year.
By Staff
Monday, November 20, 2023 8:20 AM
NEW YORK—The end of the year is looming. With the holidays just around the corner, things are picking up steam, and we’re all getting busier. It’s easy to let things fall through the cracks in the end of year rush, which is why now is the perfect time to remind patients to use their flexible spending dollars before the year runs out.
By Staff
Monday, November 6, 2023 8:20 AM
NEW YORK—In addition to ushering in the holiday season and bringing on the end of the year, November is also National Native American Heritage Month, a time set aside to “celebrate the traditions, languages and stories of Native American, Alaska Native, Native Hawaiian, and affiliated Island communities and ensure their rich histories and contributions continue to thrive with each passing generation,” as the U.S. Department of the Interior, Bureau of Indian Affairs
explained.
By Staff
Thursday, October 19, 2023 8:20 AM
NEW YORK—Fall is in full swing, Halloween is on the horizon, and there’s no better time than now to get into the cozy, autumnal spirit. From lighting your favorite pumpkin scented candle to decorating with orange leaves and green gourds, there are countless ways to bring Fall into your office space or onto your work social media accounts this year—and plenty of time left to do it. We’re taking inspiration from some indies who have already gotten started.
By Staff
Thursday, October 5, 2023 8:20 AM
NEW YORK—Independents around the country are joining in the annual
Breast Cancer Awareness Month campaign to support women who are impacted by the disease. Practices are showing their own individual support, participating in community activities, sharing their stories to support the search for a cure. Throughout the country, members of the optical community are doing their part to increase the number of breast cancer survivors worldwide. Many are encouraging purchases of an increasing number of eyewear and sunwear branded products that donate to the cause and supplementing patients’ commitment with their own donations.
The Independent Eye is showcasing just a few examples here.
By Staff
Wednesday, September 20, 2023 8:20 AM
NEW YORK—We never really need an excuse to celebrate dogs, but there is something extra special about celebrating man’s best friend in September, which is National Guide Dog Month. Guide dogs work hard and change lives every day, making them pretty easy to celebrate—but it can be helpful to get some ideas anyway. Here, we’re taking a look at how people are celebrating National Guide Dog Month this September, from those in the industry to vets and others. Feel free to get inspired, and make sure to take some time to celebrate all the work guide dogs do.
By Staff
Thursday, September 7, 2023 8:20 AM
NEW YORK—In August, EnChroma announced that more than 160 organizations and influencers committed to support September as International Color Blindness Awareness Month 2023. Throughout the month of September, EnChroma and all those who committed to getting involved (including major museums, universities, businesses, libraries, school districts, state and federal parks, tourism agencies, influencers, and Lions and Kiwanis Clubs) will share information to educate the public about color vision deficiency, both online and in person. And with September just beginning, there’s plenty of time for ECPs and other organizations to get involved, too.
By Staff
Thursday, August 24, 2023 8:20 AM
NEW YORK—The back-to-school season has arrived. While some students are already in the classroom, plenty of others don’t get started again until after Labor Day. So there's no time like the present to squeeze in those back-to-school eye exams—and it’s up to ECPs to remind parents about the importance of getting their children’s eyes checked even if they've already started the school year. This week, we’re taking a look at a few inspiring social media posts that do just that.