Thursday, June 24, 2021 8:20 AM
NEW YORK—Summer has officially descended on the Northern Hemisphere, bringing hot and humid weather with it. When the weather gets overwhelmingly warm, we feel the need to cool down on every level—both physically, of course, and in how we look and dress ourselves. In this case, there’s nothing quite like a fresh, light new pair of frames to update your look for the summer—and nothing feels fresh and cool quite like crystal, translucent frames.
Wednesday, May 26, 2021 8:20 AM
NEW YORK—Memorial Day is right around the corner, marking the unofficial start of summer all across the United States. Of course, we know how important UV protection is year-round, but there is no better time than the start of summer to remind patients and loved ones to grab their sunglasses before heading out of the house, which makes May the perfect month to celebrate UV Awareness Month. There’s still time to get involved, and the need for UV protection never ends, so this week we’re taking a look at some social media posts that celebrate UV Awareness Month to provide you with some ideas and inspiration to get involved on your own.
Wednesday, April 28, 2021 8:20 AM
NEW YORK—With the days letting longer and warmer, and the sun seemingly getting brighter, there’s no better time than Spring to break out the colorful eyewear. Colorful frames and lenses help brighten up the requisite rainy days in Spring, but also help make the bright days even brighter—plus, there’s nothing like walking down the street in frames that match the blooming tulips. As we settle into Spring, many indies and eyewear brands are focusing on showing off their most colorful, springtime frames. This week, we’re taking a look through Instagram to offer inspiration and excitement for this vibrant season.
Wednesday, April 14, 2021 8:20 AM
NEW YORK—History repeats itself, and trends come, go, and come again. No matter what, vintage fashion will always be cool—it’s just that the period of time fashionistas are in admiration of is in constant flux. Right now, it seems like there’s nothing cooler than leaning into the earthy tones, oversized frames, and long, flowing hair of the 1970s.
Thursday, March 18, 2021 8:20 AM
NEW YORK—It may not feel like it, but Spring has officially arrived. Marking the start of a new season is always a fun excuse for a bit of a celebration—especially when it means rotating out some new spring-appropriate frames, or changing the décor inside and outside the shop. This week, we’re taking a look at how some indies are marking the start of Spring online—there’s still plenty of time to get inspired and celebrate the new season.
Friday, March 5, 2021 8:20 AM
NEW YORK—This year, March is Workplace Eye and Wellness Month at Prevent Blindness
. The goal of Workplace Eye Wellness Month
is to raise awareness of potential damage to the eyes at work—this year, due to the ongoing pandemic and thus the increase in digital screen time for many remote workers, Prevent Blindness is emphasizing the dangers of digital eye strain. So far this month, many ECPs have taken to social media to share the message. Here’s a look at some of the ways ECPs across the country are doing just that—feel free to get inspired.
Thursday, February 18, 2021 8:28 AM
NEW YORK—Like most things in 2020 and 2021, Mardi Gras this year is looking a lot different. New Orleans’ annual parade was cancelled, prompting locals to celebrate Yardi Gras
instead, but by no means does a parade cancellation mean that the spirit of the holiday is suffering. Mardi Gras remains a day of celebration for many—including independent ECPs in the New Orleans area (and some far away) who took to social media to celebrate in the small ways they could.
Thursday, February 4, 2021 8:20 AM
NEW YORK—With the year we’ve had, we all deserve joy wherever we can find it, and there’s no better time to spread joy and love than Valentine’s Day. Although we often think of Valentine’s Day as a day dedicated solely to romantic love, there’s no law that says that has to be the case; in fact, Valentine’s Day is the perfect day to show some love for your family, friends, patients, and, of course, yourself. This week, we’re taking a look at how some ECPs are celebrating—feel free to take notes if you need a little inspiration for your own practice.
Wednesday, January 20, 2021 2:24 PM
NEW YORK—January is a month of many things: it’s the start of a new year, a new semester at school, a fresh beginning for many—and Glaucoma Awareness Month, too. Although we’ve passed the month’s midway point, there is still plenty of time to remind your patients just how important Glaucoma awareness actually is, and routine trips to the optometrist can help control the sneak thief of sight. This week, we’re taking a look at how indies across the country have spread Glaucoma awareness online, hopefully providing a little inspiration to anyone who hasn’t jumped on board yet.
Wednesday, January 6, 2021 1:24 PM
SKAGIT VALLEY, Wash.—Rolling out a brand new patient portal can be tough. Sometimes, patients are resistant to change, or need some help getting the grasp of how a new system works and why it’s necessary. The transition can be a lengthy, frustrating, and slow process—but there are ways to make everything a little bit easier. The team at Cascadia Eye
, located in Washington State, came up with a special incentive to get patients to enroll in the portal system: a gift card drawing. Patients who signed up for the new portal were entered to win a $100 Amazon gift card, and the winner received a special shout-out on social media.
Tuesday, December 22, 2020 12:14 PM
NEW YORK—2020 may be a year like one we’ve never seen before, but there’s one thing we can always count on, no matter how strange a year has been: Pantone’s color of the year. Each year, the Pantone Color Institute declares a Color of the Year—a color that it believes forecasts the trends and emotions of the coming year.