BUSINESS: The Independent Eye: Biz Tactics 42 Ideas for Your 2021 Marketing Strategy, Courtesy of HubSpot By Staff Wednesday, April 14, 2021 8:15 AM NEW YORK—A robust resource and service for all types of businesses trying to get a handle in the digital/social/marketing world, HubSpot is one of the most popular collection of assets that can be harnessed by small and indie businesses. This year, among its many initiatives and programs, HubSpot took much of its expertise and put together a special guide to help remind folks with 42 Ideas for Your 2021 Small Business Marketing Strategy, found here on the HubSpot blog, to which you can subscribe for free.The 42 Ideas feature many basic principles and downloadable info which can guide what you’re likely already doing. As the HubSpot writer noted, “Small business owners looking for a way to track ROI and brand awareness need digital marketing. Having a strong online presence for your brand is extremely important. In fact, consumers learn about local businesses online more than anywhere else. In 2019, 70 percent of shoppers surveyed said the ability to shop in person or in a store was important when deciding which brand or retailer to buy from. And, in the COVI-19 era, HubSpot has many, many helpful articles, guides, stats and perspectives to help small business owners. One example: Industry Benchmarks from 103,000 Companies, found here.HubSpot, which has helped millions of businesses directly manage so many aspects of their operations, also offers various subscription and service tiers for participating in many sales or marketing-oriented programs, depending on the size of your budget or your team. You can also access many features and components of the site for free or request demos to see how it can work for your opti-business. The site is also a fountain of good writing, templates you can customize and expert guidance on a range of topics.In essence HubSpot is one of the most frequently used Customer Relationship Management (CRM) resources out there, developed to help you personalize your optical business even further to current and prospective customers.