Bausch + Lomb Launches Ocuvite Eye Performance Vitamins


Product: Ocuvite Eye Performance
Top Line: Bausch + Lomb announced the U.S. launch of Ocuvite Eye Performance, an eye vitamin supplement formulated with seven vital nutrients that help strengthen the macula, which helps protect the eye from the stress of sun light and blue light emitted from digital devices. This new offering was created to meet the changing needs of consumers while further expanding the company’s eye vitamin portfolio, the company said.
Close Up: The Ocuvite Eye Performance nutrient formula contains high levels of seven vital nutrients including lutein and zeaxanthin, the two carotenoid pigments naturally found in the eye, omega-3’s, to help support healthy tears and a healthy retina, zinc to help regulate immune function in the eye, vitamins C and E, two antioxidants key to eye health, and vitamin D, an antioxidant to help prevent inflammation. “From increased UV exposure from sunlight, and blue light absorbed during long hours spent in front of digital devices, the demands we place on our eyes on a daily basis are rapidly evolving, and our eyes have not been able to keep up on their own,” said Chris Marschall, vice president and general manager, U.S. Consumer Healthcare, Bausch + Lomb. “Using insights gathered directly from consumers and eyecare professionals, we developed Ocuvite Eye Performance vitamins to support the eyes’ natural protective filter providing the added strength they need to take on today’s modern world.”
Vital Stats: Ocuvite Eye Performance eye vitamins are available for purchase at major retailers nationwide, including Walgreens, CVS, Walmart, Target and Amazon, and have a suggested retail price of $19.99 (50 count bottle).