VANCOUVER—Online retailer Kits Eyecare Ltd. (TSX: KITS) reported that in the month of May it manufactured and delivered more than 31,000 pairs of eyeglasses. This represents a new monthly record for Kits and is more than double the 15,000 pairs of eyeglasses that were manufactured and delivered in May 2021, the company said in an announcement earlier this week. In addition, the company said that approximately 30 percent of revenue from frames delivered in May 2022 came from returning customers.

“Kits continues to maintain category-leading customer retention rates, and our retention performance continues to improve over time as customers we acquired in previous periods are returning and reordering,” the company said in its announcement. “We achieved Net Promotor Scores of 80+ in May, which helped word-of-mouth and social referral become our largest and fastest-growing channel for new customers. As a result, marketing spend declined month-over-month while revenue and volume increased significantly.”
 
Since launching, Kits said it has manufactured and delivered over 350,000 pairs of eyeglasses. The company manufactures eyeglasses in its onshore, automated optical lab in Vancouver, and has avoided “expansion into costly retail locations,” the announcement noted.
 
"We are excited to reach the 1,000 pairs of glasses per day milestone in May" said Roger Hardy, Kits’ co-founder and CEO. “To reach this level while reducing marketing spend on eyeglasses month-over-month is a further testament to the power of word-of-mouth, and customer satisfaction with our offering.”
 
He added, “Net Promoter Scores in the optical category are consistently below 30. Achieving an NPS of over 80 on our Kits eyeglasses continues to validate that our direct channel delivers the most efficient and satisfying experience for customers and inspires them to rave about the experience to others. This is evident in the thousands of comments we see from customers online and through social sharing, a key driver of our success."
 
Joseph Thompson, Kits’ co-founder and chief operating officer, said the company is “thrilled to achieve these results without requiring hundreds of brick-and-mortar retail locations.” He added, “The Kits online-focused business model allows us to pass on these savings to our customers.”
 
Kits expects to announce Q2 results in August, the announcement said.