The food and beverage industry is among the industries that have been most impacted by the pandemic. Many consumers have changed their diets and shopping habits over the past year. For example, a McKinsey survey found that millennials are four times more likely to avoid buying products from big-name food brands than their parents are.

A recent analysis by Stella Rising found that since the onset of COVID-19:

• 29 percent of consumers report they have been stricter about healthy choices
• 18 percent have been eating more indulgently
• 31 percent of consumers report they are snacking more than a year ago
• 34 percent of consumers have tried new food or beverage brands during COVID-19

Consumers will continue to ask for fresher, tastier foods—and at a value, according to Stella Rising. They will also continue to seek out locally-sourced items, with an emphasis on sustainability, and fairer treatment for workers—all themes accelerated by the pandemic.