BUSINESS: Research + Stats Mother’s Day Spending to Total $28.1 Billion, NRF Says By Staff Thursday, April 29, 2021 3:36 PM WASHINGTON—Mother’s Day spending is expected to total a record $28.1 billion this year, up $1.4 billion from 2020, according to the annual survey released today by the National Retail Federation (NRF). Approximately 83 percent of U.S. adults are expected to celebrate the annual holiday.“There is a lot of consumer optimism around Mother’s Day this year as more people are getting vaccinated and stimulus checks are being distributed,” NRF president and CEO Matthew Shay said. “For many, this is a chance to make up for last year’s Mother’s Day when we were under lockdown. With safety guidelines at top of mind, consumers are planning to be with family, are making travel plans and organizing a special brunch or outing. All of these activities will be reflected through their purchasing decisions.”This year consumers plan to spend an average of $220.48 on Mother’s Day items. This figure is $16 more than they planned to spend last year and the highest in the survey's history.Record spending on gifts of jewelry and electronics are the primary drivers of the increase. Jewelry accounts for over half (59 percent) of the $1.4 billion increase in spending while electronics accounts for over one-quarter (28 percent).Click here to read the full story from the NRF.