The fastest-growing companies in the U.S. are using social media to achieve a wide range of goals, including to brand build and to generate sales, according to recent research published by The Center for Marketing Research, University of Massachusetts, Dartmouth. The report was based on analysis of the social media accounts of the top 500 companies on the 2019 Inc. 5000 list (a ranking of the fastest-growing privately held companies in the U.S.). The researchers also interviewed executives at 109 companies on the list.

Some 94 percent of the executives interviewed say social media is effective in building brand awareness for their firm, and 84 percent say social media is effective in generating sales/leads (up from 80 percent in the previous year's edition of the report). Among the social networks examined, LinkedIn and Facebook are the most used by the top 500 companies on the Inc. 5000 list (87 percent and 82 percent of firms, respectively, have a presence on each). Click here to read the full story from MarketingProfs.com.

More Images