CTA Tracks COVID-19’s Impact on Tech Use and Purchase

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The Consumer Technology Association (CTA) has begun tracking consumer usage and purchases across technology categories, including online services and devices, during the COVID-19 pandemic. The organization’s new weekly tracker monitors U.S. household use and purchases of tech including online services and devices, during COVID-19 outbreak.

According to the first week of the CTA survey, which was fielded from March 27 to 29:

Two-thirds of U.S. households (66 percent) used a streaming/download service—such as video, gaming or music services—to stay entertained.

Almost half (46 percent) used an online food/grocery delivery service as stay-at-home orders increase across the country.

Headphones (19 percent) were the most purchased tech device among those included in last week’s survey.

“Americans are experiencing an unprecedented lifestyle shift during the COVID-19 crisis and finding ways that enable them to adjust to the situation,” said Lesley Rohrbaugh, director of research, CTA. “Tech services including food and grocery delivery and online streaming are helping families stay healthy, engaged and connected.”

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