NEW YORK—The annual YouGov brand rankings find that Band-Aid is the most positively perceived brand in the U.S. overall. The bandage brand ranks slightly ahead of Dawn, the dish soap brand, and e-commerce giant, Amazon.

Band-Aid, Johnson & Johnson’s brand of bandage and first aid-supplies, has taken the top spot in YouGov’s BrandIndex rankings for the United States for the fourth year in a row with a score of 47.8.

“This year’s pandemic caused Americans to stock their homes with cleansers and disinfectants, escalating demand for dish soap and detergent brands such as Dawn and Clorox with [these] brands placing second and fifth, respectively, with scores of 47.6 and 46.1,” according to a YouGov announcement.

With more time at home leading to higher consumption of digital media, streaming companies such as Netflix (44.5) and Amazon.com (46.6) undoubtedly benefited from a more captive audience this year.

The rankings were based on the Index score from YouGov BrandIndex, which is a measure of overall brand health calculated by taking the average of impression, quality, value, satisfaction, recommend and reputation.

The home improvement retailer, Home Depot, made its debut to America’s top rankings list, earning 10th place with a score of 42.2. The company saw an influx of Americans buying supplies to improve their homes and tackle various do-it-yourself projects following mandated stay-at-home orders.

YouGov also revealed the brands that have made the greatest improvement to their Index score over the past 12 months.

Comcast’s Xfinity is the most improved brand, with a change in score of +4.5. The company’s recent improvement emerged as the Covid-19 pandemic caused Americans to rely on their at-home broadband and cable services more than ever.

Chipotle also showed positive signs of brand health, with a four-point uptick from last year’s rankings. And Levi’s showed a four-point uptick in this year’s top improvers list. The apparel brand outperformed most of its stock peers this year by investing in its direct-to-consumer channels, rather than relying on physical stores.

Other brands which have improved their brand health over the past year include Venmo (+3.4) Tesla (+3.2), Lysol (+3.2), Pfizer (+3.1), CeraVe (+2.9) and Roku (+2.7).