NEW YORK—Tura Eyewear has announced the introduction of outdoor thrill-seeker brand O’Neill to its brand portfolio. The 60-year-old brand has long been a leader specializing in surf wear, snow wear, swimwear and lifestyle, combining the thrill of the outdoors with everyday fashion. The debut eyewear collection created by Tura with O’Neill will be an ophthalmic collection of 23 models totaling 49 SKUs. The collection will showcase O’Neill’s active persona with frames spanning three themes: Ocean, Mountain and Sport.

Ocean frames feature hues of blues, teals and greens paired with wavy textures and fluid sculpted temples. Mountain frames showcase neutral earthy colors paired with genuine wood inlays and wood-textured acetate. Finally, Sport frames feature bold pop colors with a performance stripe in rubber on the temples. The collection will launch to optical shops across North America in late June 2022.
 
Jennifer Coppel, Tura’s VP of brand management, said, “We have our vision set on further diversifying Tura’s brand portfolio to touch all lifestyles, fit needs and style. The O’Neill brand is a strong sport brand and has remained true to its roots through function and innovation, empowering the wearer to seize the day and be in the moment.”