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NEW YORK—Virtual try-on is not just for frames. Transitions recently launched VTO for Signature GEN 8 lenses. The new, immersive augmented reality experience, lets patients see themselves in all seven Transitions Signature GEN 8 lens colors and choose from a selection of frame styles even before they enter the practice.





Users can access the virtual try-on at Transtions.com/VTO (https://www.transitions.com/en-us/virtual-try-on/) on their own desktop, mobile or tablet devices, minimizing the need for patient contact in the practice.

As users tap through different lens colors and frame options, they are also able to capture downloads in all stages of tint. The Transitions lens virtual try-on uses technology that is provided by FittingBox. The virtual try-on experience allows users to control photochromic activation, especially across a range of lens colors.

“It’s more important than ever to make patients’ digital journey customizable and convenient,” said Patience Cook, director North America marketing, Transitions Optical. “By sharing the virtual try-on, practices can pre-educate patients on Transitions Signature GEN 8 lenses before they visit their eye-care professional. This is particularly important as many practices are seeking to minimize contact due to the COVID-19 situation.”