Market research firm Stella Rising keeps a close eye on the beauty products market, and they recently cited a new Nielsen and Mintel survey, “Clean Beauty, U.S.” indicating that domestic sales of beauty products in 2022 have increased 16 percent over 2021, to $88.7 billion. Notably, 62 percent consumers view clean beauty products as safer, and 65 percent report they are using more clean beauty products than they were last year.

Stella Rising’s Elizabeth McHugh attributed the spike in consumer interest in clean beauty products to two main reasons: consumers craving efficacy and a sense of control. “Now paraben-free represents over half of beauty and personal care products, and clean beauty is on to a new phase,” she said.

“The movement is heading mainstream: brands like Versed at Target, with lower price points, show clean beauty’s mass appeal. At the same time, younger consumers will keep pushing brands toward sustainability. Clean beauty’s definitions will only broaden, and the category will come to envelop products that are refillable, recyclable, and ethics focused.”