PADUA, Italy—Safilo Group has announced the debut of Imprint 3D technology, developed and launched through its propriety brand Smith. Smith created this patent-pending Imprint 3D Technology to address the vast range of face shapes and features while eliminating the one-size fits all approach to sports gear. The initial launch debuts with a first-to-market custom crafted 3D printed snow goggle that delivers increased comfort, elimination of light leak due to improper fit, removal of pressure points or hot spots and an expanded field of view.

This new smith I/O MAG Imprint 3D goggle is the first custom goggle built to the individual features of a person’s face. Customers use Smith’s app to scan their and to capture unique details and contours, allowing an individualized frame to be automatically generated, 3D printed using HP’s industrial Multi Jet Fusion platform, and hand assembled into the Smith I/O MAG goggle in Smith’s USA-based production facility. The google features Smith’s proprietary ChromaPop branded lenses, which amplify natural color and enhance definition.

Angelo Trocchia, CEO of Safilo Group, said, “Safilo’s 360° digital transformation continues. Within the last year, we have introduced multiple innovations in both the B2B and D2C areas. Today we are very satisfied to be the first on the market to have studied a concrete application of new technologies, with an innovative final product delivered to market that continues to evolve the sports experiences of our customers. The use of cutting-edge technologies is part of Safilo’s DNA and represents a key step in our growth objectives.”
The Smith I/O MAG Imprint 3D goggle is available exclusively in North America through