MILAN—Registration is now open for DaTE 2021, the ninth edition of the international trade show dedicated to avant-garde eyewear. The show is set to take place from Saturday, September 11, 2021 through Monday, September 13, 2021, at Leopolda di Firenze in Florence. More than 120 international brands, all known for their originality, designs and innovative use of materials, plan to exhibit at the show. The theme of this year’s event is “shaping the future of eyewear,” and the show’s “tailor made” format is designed to cater to those with a passion for experimentation. The full list of exhibitors will be announced this morning on the DaTE website, and registration is now open online.

Giovanni Vitaloni, DaTE president, described this year’s show as, “A welcome, positive surprise, that validates the signs of recovery we have already seen in the industry. First of all, a robust view of the future, with products that speak of change; but also the vitality of an industry that builds teamwork among exhibitors, buyers and opticians, strengthening the entire eyewear supply chain.

"Again this year, those who are on the market with a small, agile company will have a major international showcase. Small and medium-sized artisan businesses, that have made experimentation and research their added value, will be the stars of the show. But there’s more: on a broader scale, DaTE is a major moment for the entire eyewear industry which, in Italy, is worth about 4 billion in turnover, has 18,000 employees and is a key driver of Italian exports.”
DaTE organizers are already undertaking work to comply with all anti-contagion provisions in compliance with current standards.