DUBAI—Nominations are now open for the VisionPlus Awards, organizers of the contest have announced. Hosted as part of the three-day VisionPlus Expo 2022 event in Dubai, the VisionPlus Awards recognizes the leading brands that have redefined the optical trade in the MENA (Middle East North Africa) region with their innovative offerings across segments. VP Awards is the only awards in the region that benchmarks the offerings of global optical brands. It tests how well the designs, the brands and the products themselves represent the taste of the optical retailers and the end consumers, organizers said.

Opening nominations across multiple categories, the VP Awards (Arabia) give brands a chance to showcase their capabilities across various segments—eyewear and technology. This year too, global brands are expected to submit their entries.
 
As is tradition, a select jury comprising representatives from the top retail chains of the Middle East rates each entry and selects which are worthy of going through to the nominations stage. Every brand that makes it to the nominations will have undergone a detailed scrutiny by the experts of the trade in the MENA region, organizers said.
 
Finally, it is up to the opticians across the Middle East and Africa to rate the entries on various parameters and choose the winners. The entire awards program is built around a process that helps brands gather feedback from the audience that matters. This helps them shape their offering according to the market which in turn guarantees better acceptance.
 
The previous winners of the VisionPlus awards include Bentley, Chopard, Ray-Ban, Miu Miu, Maui Jim, Oakley, Silhouette, Lindberg, Hello Kitty and Monogram to name a few. In the ophthalmic lenses and contact lens categories, Zeiss, Essilor, Hoya, B+L, Alcon and Acuvue have made their mark. The value enhancers for lab and retail have witnessed wins by Schneider, Satisloh, Briot and others.
 
Winners this year will be announced on October 20, 2022 at a special awards night. Entries must be received by July 25, 2022.
 
For more details on VP Awards (Arabia) 2022 categories and participation terms, log on to www.vpawards.com.