Mido 2021 Rescheduled for June 5 to June 7

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MILAN—Organizers of Mido 2021 announced today that the annual international optical trade show is returning after a hiatus this year resulting from COVID-19 and is scheduled for June at Fiera Milano in Italy. The new dates represent a postponement of the previously announced February 2021 dates and a departure from the show's usual March dates. The organizers characterized the new dates— Saturday, June 5 to Monday, June 7—as “a sensible choice, driven by the aim to ensure exhibitors and visitors an exhibition offering peak international traffic potential and profitable business transactions.”

Mido president, Giovanni Vitaloni, commented, “Considering that more than half of the exhibitors and visitors typically come from 160 countries around the world, it seems fairly clear that an international trade show scheduled prior to June could put their participation at risk,” said. “Therefore, MIDO 2021 in June is the best choice to get us back to our mission—to organize and maximize the opportunities for international trade, bringing new luster and vitality to this key sector.

“We have no doubt, that our Italian and international visitors will appreciate the opportunity to visit Milan while the weather is fine and we reaffirm our intention to celebrate Mido’s 50th anniversary in an atmosphere of regained peace of mind.”

Mido is the second major international optical event to announce a return to a live format since the start of the coronavirus pandemic. Earlier this month, the Vision Council announced that Vision Expo East has been scheduled for May 25 to May 28 in New York City, two months later than its usual March timing.