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Kenmark Eyewear has taken a two-pronged approach to its corporate social responsibility this year, focusing on both the environment and mental health. In April, the company collaborated with the National Forest Foundation (NFF) on its 50 Million for Our Forests tree planting campaign, donating 5 percent of all its Paradigm sales from April 20-24 to the NFF. The NFF is planting one tree for each dollar it receives, up to $50 million.

Of that partnership, vice president of marketing Marissa Cundiff said, “Sustainability is one of our main goals as a company moving forward and we are continually trying to research and do better for the environment across all facets of our business as we move into the future. We feel this is extremely important for ourselves and future generations to commit to always doing the best we can to continue to reduce our carbon footprint. The forests are beautiful, magnificent places and I’m both excited and proud our company has chosen to partner with the NFF to help restore them.”





Later in the year, the company released a new collection in its partnership with writer and influencer Gemma Styles. As part of the partnership, Styles and Kenmark rolled out the #FindTheLight social campaign. Teaming up with MQ Mental Health Research charity, Styles and Kenmark opened up social media conversation regarding mental health and “finding the light.” In addition, they released a special edition pair of Styles’ Don’t Stop sunglasses. 10 percent of proceeds from the glasses were donated to MQ Mental Health Research.