BUSINESS Italian Ministry of Economic Development Names De Rigo Group’s Lozza a Historic Italian Brand By Staff Friday, July 30, 2021 12:18 AM SUN VALLEY, Calif. and MILAN—De Rigo Group has announced that Lozza, which is the longest-standing Italian eyewear brand and is owned by De Rigo Group, has officially been added to the special register of historic Italian brands. Established by the Italian Ministry of Economic Development (MISE), the register is a project designed to safeguard the property of historic Italian companies and national excellence. It is a tool for the enhancement of Made in Italy manufacturing, and emphasizes values such as innovation, sustainability and international competitiveness. Currently, De Rigo Group is the only Italian company in the eyewear industry to have obtained recognition for one of its brands.Barbara De Rigo, chief marketing officer, said, “We are so very pleased that Lozza has been recognized in this way. It is a brand that—with pride and great respect—we made a part of De Rigo almost 40 years ago. Lozza has always represented a point of pride and reference for the entire Italian eyewear sector. Acquiring this brand, and all of its rich history, certainly represented an important milestone that has contributed to the growth of our company. We feel a profound responsibility toward Lozza and being recognized as a ‘historic Italian brand’ makes us even more proud today to take it forward into the future.”Lozza was founded in 1878, and acquired by De Rigo Group in 1983.