(L to R) Myrosha Daley, Taylor Toussaint and Peter Moore.
CARLSBAD, Calif.—Bollé Brands Group, which distributes Bollé, Serengeti and Bollé Safety, added to its portfolio in 2019 with the acquisition of Spy Optics, as reported by VMAIL. The Group is now appointing three key industry executives to leadership roles within the organization to strengthen its foothold in the North American market. Myrosha Daley has been promoted from within the organization to the position of vice president, head of specialty sales NAM; Taylor Toussaint has been named to the new position of e-commerce director for North America; and Peter Moore joins Bollé Brands in the new role of senior vice president, finance and operations for North America.

Daley will spearhead the sales organization for Bollé Brand’s Sport & Luxury Specialty channels throughout the North American Market. Peter Smith, CEO of Bollé Brands, said, “Myro has stood out against other very strong candidates in the recruiting process for this role. With his 20 years’ experience in sales and marketing roles, he built the foundation for this important next step within our organization. In his last seven years working for SPY+ and Bollé Brands, Myro has strongly developed the Canadian market. Over the last several years, Myro took over the management of key accounts in the U.S. market and rebuilt the sales team in the U.S. Northwest.”
Daley said, “The brands in our portfolio are ripe for growth, offering amazing solutions for eyewear in lifestyle, sport performance and premium. We have the products, and the people. I am proud of everything that this team has accomplished in the last few years and am honored  to take the sales leadership helm as we move into this next chapter.”
Toussaint will oversee the online businesses for all Bollé Brands business, including Spy, Bollé, Serengeti and Bollé Safety. He brings over 15 years of digital marketing and e-commerce experience, having worked at Amazon and having owned the marketing and direct-to-consumers activities for multiple brands under the Protempo umbrella. He has managed all aspects of the direct-to-consumer channel, from SEO/SEA to email marketing, social media, visual merchandising, 3PL and operations. Smith said, “I’m convinced that Taylor will help us achieve our ambitious goals in North America.”
Moore’s appointment brings a senior level executive presence to the U.S. market. He joins Bollé Brands from Birkenstock where he served as CFO/COO since 2016. Prior to working at Birkenstock, Moore held senior leadership positions at Le Perla and Calvin Klein, part of the Warnaco Group/PVH. 
In his new role at Bollé Brands, Moore will support the ongoing expansion of Bollé Brands across North America. He said, “I’m excited to be working with a company that has such a proud brand heritage, spanning back centuries, but is committed to remaining young and future-focused, with a dynamic team hungry to take our brands to the next level.”
Smith said, “Peter’s appointment marks a pivotal moment for us at Bollé Brands, as we continue to grow both globally and particularly in North America. I’m very proud of the dynamic, experienced team we have built together and I know that Peter’s experience will complement and strengthen how we do business.”