By Jamie Wilson and Stephanie Sengwe
Monday, March 12, 2018 12:30 AM
NEW YORK—Social media influencers have become just as vital a part of marketing strategies as any traditional method. In addition to marketing campaigns and creating ads, eyewear companies today are also infusing social media campaigns and soliciting the help of social media influencers in order to promote their product. They help communicate to the consumer the practicality of eyewear as a medical device and also the functionality of eyewear as a fashion accessory.
By Jamie Wilson and Stephanie Sengwe
Monday, December 18, 2017 12:30 AM
NEW YORK—When it comes to today’s purchasing habits, corporate social responsibility (CSR) or social purpose, are “the new black” to many consumers. In order to secure new or returning customers, being on trend, a brand name or the most affordable is no longer enough. The best way for companies to show today’s consumer that they have their finger on the pulse is by showing they care about today’s issues. While giving back to developing countries is not a new concept, factoring in environmental responsibility and human interest or health care causes reinforce empathy, that they care about the world over, not just their bottom line.