By Sara Bonizio, Contributing Editor and Mark Tosh, Senior Editor
Wednesday, April 17, 2019 2:52 PM
In the final Summit session, “Turning Data Wealth into Patient Health,” Amy Heymans (Cueva), founder and chief experience officer of Mad*Pow, spoke about the unique methods her company uses when working with health care clients, noting that “changing real-world behaviors” is central to addressing the key challenges facing both society and business. Mad*Pow’s methods draw upon design concepts and motivational psychology to help patients achieve greater health and wellness, financial wellbeing, education and sustainability.