Product: Flex Visual Acuity on Chart2020 Duo iPad App
Top Line: The Flex visual acuity app for ophthalmology, optometry, clinical trials and other medical uses has just been released on Apple iTunes for Retina display iPad devices as an add-in to Konan Medical’s Chart2020 Duo app. The Flex visual acuity test allows clinicians to dynamically and instantly adjust visual acuity test parameters to test from 33 cm (14 inches) to 6 meters (20 feet). The test includes industry standard, Sloan specification literate, illiterate, and pediatric optotypes for western and 6 global languages. Flex is gesture- driven to simply and intuitively display acuity lines, single letters, and full charts including smart randomization and reverse contrast on retina display iPad devices.
Close Up: The Chart2020 Duo app provides a framework for precise, iPad administered vision tests as well as the most advanced controller for distance visual acuity and ocular performance testing with the Windows application, Chart2020.
“The new Flex visual acuity feature in Konan’s Chart2020 Duo app is powerful but simple to assess reading, computer distances, even distance acuities," said Paul Karpecki, OD. “Simple to use, intuitive, and mobile … I love using it in my practice.”
Vital Stats: The Flex visual acuity app is now available on the Chart2020 Duo app at the Apple iTunes store. Konan Medical is making complementary apps available, in quantities limited by Apple’s Terms and Conditions, to academic institutions, optometry students, ophthalmology residents, and other qualified settings by contacting sales@KonanMedical.com.
www.konanmedical.com; (949) 521-7730

Product: smithoptics.com
Top Line: Smith Optics has launched a renovated brand website, smithoptics.com. Utilizing the hybris platform, Smith has upgraded the user functions and product presentation while also offering a better browsing experience and best in class representation for athletes, enthusiasts and consumers visiting the site.
Close Up: hybris, an SAP company, offers a platform with a multitude of new features to enhance the customer experience at smithoptics.com. The updated site includes a more intuitive navigation structure, refined presentation of the product stories, and a more visually impactful user experience overall. In addition, for Smith customers who chose to live their lives outdoors, the brand has established a mobile method to accommodate them that mirrors the presentation and functionality of the main website. Both the mobile and main websites feature wishlist functions and streamlined online shopping cart accessibility for buying direct, as well as easy access to the Dealer Locator functions from each page to purchase in-store.
"We are excited about the evolution of our online presence with the launch of our hybris website to provide customers an elevated browsing and shopping experience. With the ability to sort products and access detailed representation of our brand technologies and innovations, we feel that we’re providing consumers a better buying experience to find the best products for their outdoor pursuits," said Eric Stumpner, e-commerce and web development manager at Smith Optics.
Vital Stats: The new web platform will also enhance Smith’s digital marketing opportunities with an updated Smith-TV page and dedicated channel for the 2014 Great Days webisode series, as well as a blog where all sports marketing news can be easily posted and shared to social outlets.
smithoptics.com; (888) 206-2995

Product: Distometer Set
Top Line: Gulden Ophthalmics has introduced a new Distometer Set that includes an all-metal distometer and a handy, easy to use circular conversion calculator. The Gulden Distometer Set accurately measures the vertex distance between a patient’s cornea and the lenses in eyeglasses or trial lenses.
Close Up: A change in vertex distance of eyeglasses compared to that of the trial lenses results in a change in the effective power of the eyeglasses. This becomes especially important when the eyeglass prescription is greater than a plus/minus four or five diopter correction. A circular conversion calculator included with each distometer instrument facilitates the quick and accurate new correction necessary in the eyeglasses lens to obtain the same visual acuity achieved with the trial lenses.
The Gulden Distometer is easy to operate and calculate the conversion. The patient closes his or her eyes and the sensing end of the Distometer caliper is placed between the eyelid and the lenses. The plunger is slowly pressed and the two sensing ends will move outwardly. When one sensing end touches the eyelid and the other touches the back surface of the lens the scale is read; add one mm for the eyelid thickness and the result is the vertex distance.
To use the circular conversion calculator, the doctor or technician simply selects the number on the millimeter distance scale that represents the vertex distance determined by the distometer using the minus scale for minus lenses and the plus scale for plus lenses. The circular inner scale is then rotated to align with the power of the trial lens on the outer stationary diopter scale. The power that is indicated at any other distance viewed on the millimeter scale will present the effective vertex power of the lens necessary at that distance.  
Vital Stats: The all-metal design of the Gulden Distometer provides long life and accurate measurements compared to plastic devices. The Gulden Distometer Set includes the distometer, the circular conversion calculator, and instructions for use.
www.guldenophthalmics.com; info@guldenophthalmics.com; (215) 884-8105