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Quick Take: The Mentholatum Company announced the launch of Rohto Dry-Aid, a new over-the-counter lubricant eye drop specifically designed for patients who need an advanced artificial tear to help relieve symptoms of dry eye.
Wearer: Patients seeking relief from dry eye
Specifics: This non-blurring lubricant eye drop helps to restore the natural tear film by working on all three layers of the tear. The formula provides long lasting relief from dry eye symptoms including dryness, irritation, grittiness, burning and stinging due to the overuse of digital devices, extended use of contact lenses, laser eye surgery, hormonal changes as well as dry indoor or outdoor environments, the company said.
Selling Points: Rohto Dry-Aid lubricant eye drops are available in a single 10-mL multi-dose bottle and can be found at various retail locations where over-the-counter eye drops are sold, with nationwide distribution in July. “Most available dry eye OTC lubricant eye drops act only on the aqueous layer of the tear film, providing limited relief of dry eye symptoms,” said Meryl Reis, vice president, research & development, The Mentholatum Company. “Rohto Dry-Aid with Liquidshield technology is formulated to help restore moisture to the entire tear film by working on all three layers to mimic a natural, healthy tear. It delivers immediate and long-lasting dry eye symptom relief by enhancing tear adhesion to the surface of the eye, providing uniform moisture to the aqueous layer, and slowing evaporation by replicating an even lipid layer without blur.”
http://us.mentholatum.com/; http://www.rohtoeyedrops.com/professionals/

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Quick Take: Safilo presents Fendi Roma, the spring/summer optical collection that celebrates Fendi’s DNA in a refined way.
Specifics: The collection includes six optical frames with international fitting and two with styles that fit low nose bridges.
Selling Points: The new optical styles feature linear geometrics that are inspired by Roman architectures coupled with elegant color combinations. All of the frames are in full acetate with bi-layer or three-layer color block structure. This collection plays with classic shapes and materials ranging from modern and easy to wear rectangular silhouettes to cat eyes and round retro looks. The color palette includes black, blue, red and Havana, paired with soft tones of pink, violet, green, azure and white. Each piece embodies the highest craftsmanship and savoir-faire of Fendi, featuring unique workmanship techniques in a perfect balance between tradition and innovation, enhancing the new collection’s premium quality and highest functionality, the company said.
Price Guide: $$$$$
www.safilo.com

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Quick Take: Komono, a global eyewear and watch brand, designed in Antwerp, has launched the Neutro Series, a capsule collection of sunglasses that are deemed both stylish and sustainable.
Specifics: The collection infuses four classic Komono styles—Francis, Vivien, Harper and Devon—with Neutro EcoPaXX technology. All Neutro styles feature gradient bio-lenses and sustainable frames available in two colors, sand and black.
Selling Points: As a result of Komono’s collaboration with Dutch science-based company, DSM Engineering Plastics, the Neutro Series has a reduced carbon footprint. Together, they found a way to base the Neutro designs on EcoPaXX, a product derived from the sustainable castor bean. This new material has been developed to reduce greenhouse gas emissions commonly associated with human activity and industry production, an innovation that can help us protect our planet for the next generation, the company said.
Additionally, the Neutro Series stands out because of its flexible material, resulting in increased product durability and impact resistance.
www.komono.com

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Quick Take: Luxottica’s Vogue Eyewear and Gigi Hadid partner on the special collection, Gigi Hadid For Vogue Eyewear to take the #ShowYourVogue campaign to the next phase.
Specifics: Four frame styles
Selling Points: Designed by Gigi, the four frame styles offer a style selection that is smart, powerful and sexy. Embracing the Vogue Eyewear brand philosophy and her multifaceted personality, Gigi’s designs reflect the essence and attitude of the #ShowYourVogue campaign. Channeling the Vogue Eyewear concept of “beauty that goes beyond beauty,” the frames showcase statement looks and retro shapes that interpret the expressive confidence of women who wear their personality with pride, the company said.
Style VO4083S features trendy light tinted sun lenses encased in a metal silhouette with a high-volume double bridge. VO5211S is a retro glam exaggerated cat eye flaunting a keyhole bridge, linear temple with tinted lenses. 0VO4084 is a sophisticated optical style showcased in a petite fine metal silhouette, and complementing this style is the 0VO4082S which is a sun style that is a contemporary take on an elegant classic. The metal profile with soft oval shape holds pastel flat lenses to give this a vintage-chic feel. “Gigi’s amazing personality and fresh attitude perfectly match the #ShowYourVogue vision, and that’s why Vogue Eyewear chose her to embody its values and push the campaign to the next level,” said Greta Gervasini, Vogue Eyewear global marketing manager.
Price Guide: $$ to $$$
www.luxottica.com; www.vogue-eyewear.com

Modern Optical International expands its Fashiontabulous collection with the addition of three new style releases. This collection of upbeat designs is targeted toward fashion-loving teens, preteens and petite fit women. The Fashiontabulous styles feature a vibrant color palette with an emphasis on teal, purple, fuchsia and pink. Fade effects, color blocking and tone infused tortoises round out the collection. All frames include branded premium clamshell cases wrapped in leather-like material with qualifying purchases.
www.modernoptical.com