LAUNCHES

Morel Launches the First Lightec Sunwear Collection

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Quick Take: Morel Eyewear USA has introduced the first Lightec sun collection.
Wearer:
Men who appreciate tech savvy design. 

Specifics:
The new Lightec sun collection launched with six models, all of which are available in gloss or matte galvanized finishes.
Selling Points: In keeping consistent with the entire Lightec collection, the sun collection features the brand’s exclusive, patented springless and screwless Alpha hinge design. The Alpha hinge means all models are 100 percent screwless and weld-free and are produced by folding one piece of sheet metal. All of the new Lightec sun frames include polarized CAT 3 lenses, while the temple tips feature injected grey or black rubber inserted into the core with the word “polarized” hollow molded on the inside of the right temple tip and “registered design” on the left one. 

Price Guide:
$$$$

www.morel-france.com


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SECOND LOOKS

Altair Debuts Revlon Spring 2013 Collection

 
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Quick Take: Altair has introduced new styles for women in to the Revlon Eyewear collection for Spring 2013 featuring colors inspired by the latest Revlon nail enamel collection.
Specifics:
Six new ophthalmic styles, two metals, two acetate and two combinations, in three colors for each style.
Selling Points:
New this season are the RV5014, a semi-rimless milled metal style, and the RV5015, a full-rim stainless steel style, both inspired by Revlon’s signature lipstick case with a cross-hatch pattern on both temples. The RV5016 is a full-rim acetate style featuring crystals to give the modern shape subtle sparkle and shine, while the RV5017 is a full-rim stainless steel combination frame inspired by jewelry design with a two-ring cast metal detail accented by sparkled enamel and crystals. Lastly, the RV5018 is a full-rim acetate style and the RV5019 is a semi-rimless stainless steel combination frame both featuring a delicate enamel-filled cast metal flower and subtle cross-hatch texture. 

Price Guide:
$$  
www.altaireyewear.com



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Kenmark Intros New Styling for the Kensie Collection

 
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Quick Take: Kenmark has unveiled the new look and feel of the revamped Kensie Eyewear collection.
Specifics: Eleven new ophthalmic styles, five metal, four acetate and two combination frames.
Selling Points: Kensie designer Lauryn Morris, who has been working on the brand’s sophisticated renewal since joining Kenmark in December 2011, describes the latest styling as “hip, feminine and flattering.” Featuring fresh colors, unique patterns and metal hardware and d├ęcor inspired by Kensie's jewelry line, the new frames are targeted specifically to the 17 – 35 year old contemporary young woman.
Price Guide: $$$

www.kenmarkoptical.com


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Switch Vision Adds Two Full Frames for 2013

 
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Quick Take: Switch Vision has launched two more full frames – bringing the Switch Collection to 21 styles in total. 

Specifics:
The Axo and Lynx are designed to appeal to a unisex consumer and both are available in plano polarized lenses or can be fit with prescription lenses.
Selling Points:
In their third year of sales, Switch is making headway as a performance sunglass collection with magnetic interchange technology. The Axo and Lynx both introduce sporty overmolds and unique color combinations. The Axo is available in three colors – crystal cool grey, polar white and shiny black and has a large fit size. The Lynx is also available in three colors – crystal black, dark tortoise and crystal cool grey. The Axo and Lynx weighs less than an ounce each and each Switch kit includes the frame, two lenses, the Lens Pod, hard case and microfiber pouch. All Switch Vision sunglasses include a Rose-Amber lens for Low-Light conditions such as snow, fog, rain, dusk and dawn.
Price Guide:
$$$$
www.switchvision.com



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ALSO NEW

Eye Designs Presents the Sol Sun Center

The new Sol Sun Center by Eye Designs gives eyecare professionals a chic and modern display specifically for sunwear. The unit includes adjustable shelving in a modern frosted finish for displaying sunwear, cases and point of purchase materials. The three columns of adjustable shelves plus the panel of patented Wave Frame Holders displays a total of 92 frames. The Sol Sun Center also features backlit illumination with environmentally friendly LED lighting. The Sol Sun Center can be made to match any existing Eye Designs furniture collection or it can be incorporated into any optical interior.  www.eyedesigns.com


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Best Image Unveils the Dolabany Paxton Frame

Best Image Optical has added a new model to their TR-90 line-up in the Dolabany Eyewear Collection, the Paxton style. The Paxton is designed in a classic, sleek shape, with a pop of color for a modern look. Available in black/white, brown/blue, ebony/red and purple/lime, the unisex Paxton comes in an eyesize of 54-18-140. www.bestimageoptical.com


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Acuity Optical Bows Progear Sports Eyewear

Acuity Optical USA, Inc. has announced the Progear active line of eyewear. With nine frame styles in three frame construction options, including a rimless compression mount, full metal and nylon half-eye in stainless steel with nickel-free coatings, in both 6 and 8 base-curves, Progear is ideal for nearly all types of casual and non-contact sports. The frames feature an innovative, patent-pending headband interface; integrated earphone cable holder, 3-D ball-joint nose pads for ultimate ergonomic fit and a screwless hinge witch attached the lightweight, flexible TR90 temples with an adjustable ear-loop and co-molded with anti-slip rubber. Each frame comes with an interchangeable headband, EVA sports case and micro-fiber cleaning cloth.  www.acuityeyewear.com


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