LAUNCHES
McGee Presents the Badgley Mischka Eyewear Collection
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Wearer: A young, modern, couture customer, though the collection does not forsake women of any age.
Specifics: The initial launch includes 14 optical styles.
Selling Points: The collection features the latest in design techniques like the use of custom colors through a multi-layered transparent silkscreen and acetate generation process. Swarovski crystals and European components combined with metal casted, beveled and sculpted temples and accents help translate the idea of fabric in motion. Standouts of the ophthalmic collection include the Vivianna, a semi-rimless Italian acetate frame with a sculpted eye rim for an oversized dramatic cat-eye shape, and the Melodie, an acetate frame front in a modified rectangle with a curved endpiece paired with an acetate temple featuring an embossed metal design laminating down its length. The Badgley Mischka optical and sun collections from McGee will be distributed in both the U.S. and international markets.
Price Guide: $$$-$$$$
www.mcgeegroup.com
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Zyloware Launches Project Runway Eyewear
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Wearer: Women who want fashion-forward eyewear and a high-quality product at an affordable price.
Specifics: Nine optical styles for a total of 11 SKU’s.
Selling Points: “Zyloware has worked with our partners at Project Runway to develop an exciting collection, and may just set new eyewear fashion trends with the fresh and colorful eyewear of our launch collection,” said Chris Shyer, president of Zyloware. Project Runway Eyewear features on-trend shapes and a bold color palette. Design embellishments such as intricate temple detailing and on-trend color combinations provide the wearer with high-end looks that are inspired by the runway, yet work in the real world. Options include metal styles in full rim and semi-rimless styles, as well as zyl acetate options. Metal styles feature snap-in nosepads for added comfort, while zyl styles complete with spring-hinges.
Price Guide: $$
www.zyloware.com
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SECOND LOOKS
WestGroupe Adds Styles to the Evatik Sun Collection
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Specifics: Six new sun styles in both acetate and stainless steel.
Selling Points: Dually inspired by fashion and performance Evatik Sunwear perfectly blends modern, masculine styling with superior lens capabilities. Highlights of the new styles include the E-1021, an acetate sunglass frame with a wood grain finish available in black and taupe. This model is available in 58-18-140. All models are available in CR-39 and polarized lenses, with anti-scratch coating, 100 percent UVA and UVB protection as well as a seven-layer backside anti-glare treatment. The innovative cast-in technology creates a structurally stronger and longer lasting lens, according to the company.
Price Guide: $$$
www.westgroupe.com
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ImageWear Expands Wildflower Collection
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Specifics: The styles - Fireweed, Jacobs Ladder, Iris and Fawnlilly, combine colors and textures from bold to subtle with flattering eyewear shapes resulting in four new offerings.
Selling Points: The Wildflower collection is full of chic options for women aspiring toward a hip and individualistic look. These new designs serve up a nostalgic flair making the collection daring yet wearable, strong yet delicate, unique yet classic,” said Belinda Bellows, director of product development at ImageWear. The Fireweed frame features a vibrant yellow temple piece with art deco flower designs. Jacobs Ladder uses triple lamination of cranberry and orange over mustard yellow to create a unique three dimensional temple accent; while Fawnlilly takes a double laminate of lime and cherry and combines it with a subtle flower pattern on the temple for a feminine classic.
Price Guide: $$
www.imagewear.com
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Legacie Introduces New Kata Temple Concept
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Specifics: Three optical styles and two sun designed for men.
Selling Points: The Block temple concept features a functional linear block hinge which has been integrated into the metal décor of the frame. The hinge features a satin finish for added definition and aesthetic interest. Angular and masculine, the handmade acetate temples also boast beveled detailing resulting in a group with true artisan appeal. The collection includes three optical styles: Block 1, a rectangle, Block 2, also a rectangle with a keyhole bridge, and Block 3, a combination frame. Two sunglasses round out the group: Block 4, a rectangle, and Block 5, an oversized wayfarer. New color introductions in the Block group include Havana /Green, Midnight, and Olive Crystal.
Price Guide: $$$$
www.legacie.com
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ALSO NEW
Wiley X Bows the Black Ops WX Valor with Polarization
Wiley X has introduced a new Black Ops WX Valor with polarized lenses, providing law enforcement, tactical wearers and shooters with a combination of stealthy styling, superior glare-cutting performance and ballistic vision protection. The new style combines a matte black frame with Wiley X's shatterproof Smoke Grey polarized lenses which perform well under a range of conditions and feature the brand's proprietary Filter 8TM lens technology, delivering 100 percent polarization and UV protection. With shatterproof lenses and a virtually indestructible frame, the style meets stringent ANSI Z87.1 High Velocity and High Mass Impact Safety Standards, as well as the updated GL-PD 10-12 MCEP Standard for protective combat eyewear. Like most Wiley X Black Ops frame styles, the WX Valor is also RX ready.
www.wileyx.com
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Charmant Debuts Trussardi S/S 2013 Women’s Sun Styles
Charmant has added new women’s sunwear styles to their Trussardi Eyewear collection for Spring/Summer. Attention to brow lines is omnipresent for the brand this season with unparalleled design articulated in the expressively wrought brow line of several of the new Trussardi styles. The TR12838 offers a charmingly accented brow line by way of a smooth enamel accent in its ladylike titanium frame; while the TR12840 is an iconic acetate frame detailed by a clever metal mount that runs from the temple right through the brow line. The TR12844 has a unique temple paired with a geometric shape, luxurious metal hinge with leather inner and sumptuously depicted colors like raspberry brown blends; Havana meets pink, classic black and toffee.
www.charmant.com/us/
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Mykita Unveils Colors and Rounds in Decades Collection
Spring/Summer 2013 sees a continuation of the color and design concept behind the Mykita Decade line. The collection, released each year in sync with the Paris fashion shows, welcomes new tones for the season. The colors for sunglass models Marlene and Scarlett represent a break from the classic with coral red, pastel grey and opal, international blue, jet black and safrane. “Round” is also a definitive element for both the prescription spectacles and the sunglasses line of Decades. The Marlene is a supersized variation on the classic panto form, while the primary design element for the Scarlett is the geometric circle. Both feature gold-coated hinges and a semi-matte finish. For prescription, the “round” theme appears again in the new models Coco and Bibi. The latter combines bold dimensions with circular lenses, with the prominent bridge providing the contrast to the frame; while in the Coco the bridge is the main stylistic element as well. Both models are hand-painted and available in gold/coral red, gold/opal and silver/black.
www.mykita.com
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