LAUNCHES

Marchon Launches New Flexon Global Collection


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Quick Take:
As part of an ongoing worldwide repositioning effort for all of their Global Collection, Marchon has re-launched the Flexon collection with a revamped focus on design, as well a global window campaign to support it.
Wearer: With the revamping of the collection, the brand remains a line made for active people with demanding lifestyles.
Specifics: Twelve distinct new designs, some for men, some for women, in four different design schemes.
Selling Points: Flexon memory metal offers quality, style, fit and durability, which led to the brand selling 1.7 million units in 2011. The new design focus features four different schemes. The Structured Temple design, which features four styles; the Vigor, Vivacity and Vitality for men and the Vibrant for women, is characterized by modern styling and two-tone colorations. The second scheme, the Beveled Temple design; which includes the Form and Flux for men and the Forte for women, has temple construction with a beveled ledge that starts at the end piece and continues the full length of temple to create clean lines and architectural interest. The Classic Concept features two men’s styles, the Influence and Resilience, which as the name suggests are classic shapes with timeless style. Lastly, the Fashion Concept includes three styles, the Dynamic and Energetic for men and the Elastic for women, which feature metal fronts with metal structured endpieces, CP injection temples and gradient coloration on the temples. All the new styles feature direct soldered bridges and a new logo. To support the repositioning, Marchon is launching a global window campaign in September, a Flexon Live tour around the U.S. and into Europe next year and the introduction of new in-depth interactive videos that explain the innovation of the brand, as well as a description of its features and benefits.
Price Guide: $$
www.marchon.com



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SECOND LOOKS

Ogi Eyewear Debuts New Styles for Fall 2012


Quick Take:
Ogi Eyewear’s Fall 2012 collection takes inspiration from of the oil paintings of 19th century French Masters with shapes and colors to keep the eyes inspired.
Specifics: New optical styles that focus on artistic colorations.
Selling Points: According to the company, this collection was inspired by oil paintings of the 19th century French Masters. Each frame emulates an artistic sophistication and has a fashionable flair that personifies Ogi Eyewear. Deep, luxurious colors, such as crimson, evergreen and midnight blue, evoke a feeling of artistic enchantment and sophisticated style. Two standouts include the 3503, which is inspired by the four elements of nature and utilizes an inventive technique to unveil the distressed fa├žade. A milled edge along the lower eye wire gives the 3503 a discreet trace of intricacy. The 3504 is a throwback to a bygone era, featuring a classic oval lens, the frame’s matte metallic color palette and semi-round style personify a traditional spirit with a modern finesse. Ogi Eyewear continues to redefine affordable luxury with unique, innovative eyewear collections and unprecedented price points. Ogi Eyewear counter cards, postcards, large window banners and logo plaques are available.
Price Guide: $$-$$$
www.ogiframes.com


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Luxottica Bows the Dolce&Gabbana Sicilian Baroque Line


Quick Take:
Luxottica has unveiled the Dolce&Gabbana Sicilian Baroque capsule collection which draws inspiration from the tradition and beauty of Sicilian Baroque, in keeping with the fashion house’s theme of the Fall-Winter 2013 runway show.
Specifics: One optical and one sun style.
Selling Points: Original and hyper-feminine, the styles feature romantic decorations that recall frescoes, lace and mirror frames in a relief design of gilded roses and unfurling foliage along the frames that lend an air of elegance. The DG 4167 draws inspiration from the ‘50s in shape with the Sicilian baroque embellishments along the front and temples; four roses with gilded leaves strike a dramatic balance with the black, gray, brown, green or caramel opaline plastic. Gradient lenses and the goldtone, resin-coated Dolce&Gabbana logo on the temples finish the glamorous style. The DG 3150 is a sleek acetate optical model available in five different colors; black, ice white, gray, red and caramel in the same opaline finish. The Sicilian baroque details are apparent along the temples in the form of a budding rose and gilded leaves offset by the resin-coated Dolce&Gabbana logo. Housed in burgundy velvet packaging, the Sicilian Baroque eyewear collection will be available in Dolce&Gabbana boutiques and selected stores worldwide from October 2012.
Price Guide: $$$$$
www.luxottica.com


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Modo Introduces the Eco Safari Eyewear Collection


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Quick Take:
Eco by Modo has introduced the Eco Safari special edition capsule collection of stylish and sustainable sunglasses featuring temples and packaging developed with natural materials sourced from The Mezimbite Forest Centre, which is a full-service operation focused on community-based sustainable development and design.
Specifics: The Eco Safari collection consists of two unisex sunglasses.
Selling Points: The Safari collection features two updated designs of Eco’s quintessential styles. The styles include a classic aviator with mono-block spring hinges, which features a lightly, square, retro butterfly shape and an effortlessly cool, retro rectangle with rivets on both the front and back temples. The frame fronts are made of 95 percent recycled materials and the temples are made from wood. The wood is repurposed from artisans that produce musical instruments. The packaging consists of an Eco box, a handmade case, pouch, and insert card detailing Mezimbite’s and Eco’s sustainable initiatives. The Eco box is made of recycled paper and uses soy ink for the printing. The cases are handmade in Mozambique, Africa. Each insert card provides information on The Mezimbite Forest Centre, as well as data about who created the box, who grew your tree, who planted your tree, the tree species, and GPS coordinates of where the new tree is planted.
Price Guide: $$-$$$
www.modo.com


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ALSO NEW

Viva Presents the Guess by Marciano Eyewear Collaboration with Elin Kling

This Fall, Guess by Marciano partners with Elin Kling, the Swedish-born street-style fixture behind the award-winning fashion blog StyleByKling.com, for a collaboration highlighting downtown chic with a European edge. Inspired by matadors and classic Spanish femininity, her limited edition capsule collection, Elin Kling for Marciano, consists of an assortment of clothing and eyewear. The first pair frames from this exclusive limited edition capsule collection is the GM670, a subtle feminine cat eye handmade acetate sunglass with a foil “M” logo and gradient lenses. The second pair of frames is the GM692, a retro round frame handmade in acetate with the foil “M” logo and brown gradient lenses. Each pair comes in a specially created gift box with an exclusive black leather case and lens cleaner. www.vivagroup.com

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McGee Offers Garden Delights from Vera Bradley

The Vera Bradley Garden Delights collection from the McGee Group offers two new optical styles. The Rachelle is a full rim acetate frame with a modified oval eyeshape perfect for progressives. The cupped eye rim exposes the underlying horn acetate on the Camellia pattern frame, while the Rosy Posies model features a unique speckled tort. The temple features a diamond pattern with jeweled accents inspired by the Vera Bradley quilted bags. The Hope is a full rim combination frame with a metal front and acetate temples. The matte metal end piece offers an uplift to create a flirty oval eyeshape. The interior temples feature the latest Vera Bradley colors, while the exterior temples feature an embossed acetate pattern with inset Swarovski crystal accents. www.mcgeegroup.com

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Zyloware Releases New Randy Jackson Styles

Zyloware Eyewear has introduced the August 2012 release of new styles from the Randy Jackson collection. The Randy Jackson 1040 features a semi-rimless metal front in a rectangular shape that has a retro feel with a modern twist. The designed metal endpiece lends itself to the wide, handcrafted zyl temple while integrated spring hinges and snap-in nosepads provide additional long-wearing comfort. Randy Jackson 3013 is a full rim zyl frame in a modified rectangular shape that evokes a retro feel while maintaining a modern freshness. The frame’s front features metal rivets while the spring hinge zyl temples sport a designed metal plaque as an added embellishment. Both styles accommodate progressive lenses. www.zyloware.com

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