LAUNCHES

Eyes of Faith Launches VeggieTales Eyewear Collection


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Eyes of Faith Optical, the Christian faith-based eyewear company, has launched their first licensed eyewear collection, VeggieTales Eyewear for children, which continues their message of "hope inspired eyewear.”
Wearer: Children of all ages.
Specifics: Eight high quality, durable styles in memory metal and plastic constructions.
Selling Points: VeggieTales is known for delivering valuable lessons of forgiveness, honesty and thankfulness through storytelling, songs and lovable characters. Eyes of Faith has carried that recognition into a durable and quality collection of eyewear for children; each of the frames features the message of “God made you special!” on the interior temple. The collection also features exciting VeggieTales colors, spring hinges with flexible memory metal, fun character-inspired cases and lens clothes and vibrant, eye-catching displays.
Price Guide: $$
www.eyesoffaithoptical.com

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SECOND LOOKS

Legacie Adds New Styles to Betsey Johnson Eyewear Collection


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New for Spring 2011, Legacie, the luxury house of B Robinson, debuts two new Betsey Johnson eyewear groups: the ombré-colored Betsey Ice and the Parisian-inspired Le Tour de Betsey.
Specifics: The collection is comprised of six optical styles and one sunglass.
Selling Points: Inspired by the Spring 2011 runway show, the Betsey Ice group infuses quintessential Betsey styling with a futuristic feel. A new two-layer color technique allows for a sassy ombr√© effect on the titanium temples - a first for the collection. The temples of each of the optical styles are decorated with a laser-etched print. The Le Tour de Betsey group is evocative of the City of Light’s world-renowned fashion aesthetic. Stylish and hip, these frames are classic Betsey with an alluring French flair.
Price Guide: $$-$$$
www.legacie.com

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ImageWear Expands Wildflower Collection with Wildflower Girls


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ImageWear has expanded their popular Wildflower Collection with Wildflower Girls.
Specifics: The Wildflower Girls collection debuts with six new styles for girls ages 6-14.
Selling Points: Wildflower Girls styles include Alyssa, Breen, Cassy, Kera, Lucca and Olivia. The Wildflower Girls collection lets girls express their true nature with whimsical and colorful styling featuring fresh colors such as Chic Pink, Aquamarine and Brown-u-licious. The Wildflower Girls collection is featured in the Walman Optical’s "Way Cool" and Soderberg’s "Be Young" frame and lens kids packages.
Price Guide: $$
www.walman.com

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READERS/ACCESSORIES

REM Introduces Visualites Sun Readers


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Visualites, the reading glass collection from REM, is introducing a sunglass reader that combines a full size plano sunglass lens with a reading power built into the lower portion of the lens.
Specifics: Six sun reader styles in +1.5, +2.0 and +2.5 magnifications suitable for both men and women.
Selling Points: Visualites six sun readers are made of light and flexible TR-90 and have a three-piece mount construction offered in a variety of colors and diopters (powers). Visualites are crafted with acrylic lenses. Each Visualites comes in a compact frosted protective case with an easy-to-read label, indicating the featured design of the glasses and color coded for lens strength.
Price Guide: $
www.remeyewear.com, www.visualites.com

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ALSO NEW

Wescan Optical Bows the Kliik denmark KL-443

Kliik denmark has introduced the KL-443, a full-rim cat eye shape made with specialized acetate featuring a wood grain finish. The KL-443 colors are both feminine and dramatic in black yellow, taupe blue and berry purple. www.kliik.com

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McGee Releases Vera Bradley ‘Expressions’

The McGee Group has unveiled the Vera Bradley “Expressions” optical collection featuring the Vera Bradley Blue Lagoon, Lemon Parfait and Viva la Vera designs. Styles include the Beatrice with an eyesize of 53-16-135 and Millie in a 50-18-135 eyesize. www.mcgeegroup.com

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Revert Adds Polar Junior Collection

Bright colors, eye protection and ultimate comfort are the key features of the new Polar Junior children’s sunglasses collection from Revert. Plastic and metal are used in this collection, combining different shapes and styles in brilliant shades of color paired with Polarized Premium lenses. www.revert.it

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