LAUNCHES
Tumi Debuts The Traverso Collection
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Wearer: Devoted Tumi customers. “As a lifestyle brand, eyewear is a natural extension for Tumi. Utilizing technically engineered materials and skilled designs each style presents a harmonious balance of form and function. The eyewear collection speaks to the brand’s DNA and is a continuation of Tumi’s philosophy of design innovation,” said Tumi CEO Jerome Griffith.
Specifics: The Tumi Traverso Collection features 13 innovative sunglass designs engineered to deliver style and performance.
Selling Points: All of the sunglasses feature lenses developed exclusively by Carl Zeiss, the Tumi ZR3 CR-39 Polarized lens, which offers superior optical and visual performance while delivering outstanding polarizing efficiency. The Tumi ZR3 is an exclusive, transparent lens coating created by Zeiss that allows dirt, water, oil and dust to slip off the surface of the lens. Traverso frames are constructed for strength and flexibility, using beta titanium, featherweight aluminum, handmade acetate and non-corrosive stainless steel. Hand-wrapped leather treatments, special acid- and laser-etching techniques and unique injected rubber temple tips all evoke classic Tumi style. Tumi worked with eyewear manufacturer REM to develop this collection.
Price Guide: $$$
www.tumi.com
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SECOND LOOKS
Candie’s Eyewear Presents New Optical Styles for Spring 2011
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Specifics: Six new releases, consisting of four women and two youth styles.
Selling Points: Key styles in the 2011 Spring collection include C Chelsea and C Charlie, which reflect the chic, yet playful side of today’s Candie’s girl. Both styles feature handmade acetate fronts in a rich blend of horn colorations and metal temples decorated with sculpted filigree hearts, adorned with crystals. Inspired by the 1980s, styles C Andrea and C Aubrey feature temples emblazoned with a high-definition zebra pattern in vibrant colors and decorated with a Candie’s metal logo plaque. Styles C Pixie and C Pennie, which feature smaller eye sizes, deliver the perfect fit for a trendy teen, as well as a petite adult. The Spring campaign features "High School Musical" star Vanessa Hudgens, who follows in the heels of Britney Spears and Fergie, as the new face for Candie’s. Along with the new campaign images, new merchandising materials, available this spring, will consist of a three-piece display, a twelve-piece display, a mirror and a logo plaque.
Price Guide: $$
www.vivagroup.com, (800) 345-VIVA
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Vision-Ease Lens Intros LifeRx D28 Line Extensions
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Specifics: Available in both gray and brown, the offerings broaden the prescription range on the exclusive D28 poly photochromic line. LifeRx D28 line extensions include extended adds on existing base curves (2.00, 4.00 and 6.25) out to 4.00, an 8.50 base (1.00 – 4.00 adds) and a new 0.50 base (2.00 – 3.00 adds).
Selling Points: LifeRx lenses are manufactured with 100 percent renewable energy and deliver a superior combination of rapid darkening, industry-leading fade-back speed and better indoor clarity.
www.vision-ease.com
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Zyloware Releases New Randy Jackson Styles
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Specifics: Three new ophthalmic styles for May.
Selling Points: Standouts include the RJ 1033, an eye-catching frame with a full rim milled front and two-color zyl temples with inset metal. The modified rectangle frame has a retro feel, while keeping its modern lines. The RJ 1034 has a full rim sheet metal front with sleek TR-90 temples featuring a stripe design. Integrated spring hinges and snap-in silicone nosepads provide long-lasting comfort for the wearer.
Price Guide: $$
www.zyloware.com, (800) 765-3700
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Kenmark Releases New TMX by Timex Styles for Young Adults
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Specifics: Eight new styles geared towards boys and young adults ages 8-18.
Selling Points: TMX frames are as active and adventurous as the teenagers who wear them. These frames are sleek, stylish and durable with spring hinges and adjustable nosepads; making them a perfect choice for the most active of young adults. The new styles include Aero, Advantage, Clench, Regulate, Franchise, Scramble, Tackle and Torque. Frames are available in wearable shades of black, brown and gunmetal. Each TMX frame comes with a grey and yellow zippered case and features a three-year warranty.
Price Guide: $$
www.kenmarkoptical.com
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Charmant Adds LineArt Charmant Canon Collection
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Specifics: By expanding its offering with more style options, Line Art’s Canon Collection will appeal to an even larger female audience.
Selling Points: Unique, smart and sophisticated women who seek a simple paired down elegance that fits their prescription will be satisfied by a piece of art that suits their lifestyle and attitude. The delicate Excellence Titan strings are paired with small cubes to express a modern and simple elegance with a variety of touches, such as monotone or two-tone finishes, as well as feminine matte and lustrous colors. Rimless styles have the thinnest titanium pieces that mount lenses using Charmant’s original Pressure Mount System so the frame provides long-lasting wearing comfort and lightness, while being secure and fitting gently. The front designs of the nylor or rimless styles include rectangular lens designs for small faces or medium-sized faces, as well as a refined shape of a slight cat-eye for progressive lens users.
Price Guide: $$$$
www.charmant-usa.com, (800) 645-2121
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ALSO NEW
Safilo Reveals Dior’s Les Marquises
Safilo Group’s Dior drops anchor near a South Pacific island for its Les Marquises capsule collection, a glamorous and colorful new sunwear collection featuring three styles. Developed in an exclusive range of colors and shapes, Les Marquises reflects the signature Dior savoir-faire.
www.safilo.com
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LBI Debuts Eco Friendly Kids Case
To conform to the Consumer Product Safety Improvement Act (CPSIA) which was recently signed into law, LBI has introduced the EVO case for children. The exterior finish of each case is attractive and every component of the case has been independently tested and approved by an FDA laboratory to be compliant with CPSIA.
www.lbieyewear.com
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Opsales Adds Visionaries Rimless Clip
Opsales Inc has made a new addition to their patented Visionaries Collection, the Visionaries Rimless, featuring the patented Visionaries top bar with four adjustable hooks for metal and plastic frames available in 20 of their most popular size/shape combinations and gray polarized UV 400 lenses.
www.opsales.com
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