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July 29, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Safilo: Hugo Hugo Boss
Essilor: Optifog

SECOND LOOKS

L'Amy Paris Collection
Zyloware: Via Spiga Sun
Costa Women's Suns

ALSO NEW

Luxottica

dpg

LAUNCHES

Safilo Unveils the Hugo Hugo Boss Optical Collection


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Quick Take: Safilo has introduced the Hugo Hugo Boss eyewear collection to the U.S. with the launch of men’s optical frames.
Wearer: According to Safilo, the new Hugo eyewear styles, combining cutting edge design inspiration and an avant garde attitude, reflect the unconventional and contemporary spirit of the brand. The objective of this brand is to be recognizable with distinctive styles and details that are in line with Hugo’s brand DNA, the company said.
Specifics: The fashion trailblazer within the Hugo Boss portfolio, the Hugo brand is edgy, creative and contemporary while the eyewear styles are unconventional and progressive. Six optical styles – the HUGO 0103, HUGO 0104, HUGO 0105, HUGO 0112, HUGO 0116 and HUGO 0117 – are offered in a variety of acetate, metal and aluminum constructions in a sophisticated color palate. Branding includes a new design element of two parallel lines creating a link to the brand name and the letter “H.”
Selling Points: All styles come with a matte black faux-leather semi-hard case and microfiber cleaning cloth. Merchandising materials include an institutional window display; a “cube” display, a modular display composed of five P.O.S. elements, including a 2-piece display unit, a 1-piece display unit, a 1-peice tray unit, and a logo plaque.
Price Guide: $$$
www.safilo.com

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Essilor Launches New Generation of Optifog Lenses

  
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Quick Take: Essilor has launched a new and improved version of its Optifog lenses.
Wearer: Patients no longer need a special liquid to activate the anti-fog property on the lenses weekly. Instead, patients will be able to clean and activate Optifog lenses at the same time with the Optifog Activator Cloth.
Specifics: Two options of Optifog lenses will be available; Crizal Optifog lenses offer complete UV protection on the front and back side of the lens, reduce glare, resist scratches and repel dirt in addition to protection against fog; and TD2 Optifog lenses resist scratches and protect against fog.
Selling Points: Optifog lenses include a top layer containing fog repellent properties on both the front and back side of the lens that are activated through the daily use of the Optifog Activator Cloth. Wiping the Optifog lenses with the Optifog Activator Cloth can provide long-lasting protection against fog. Essilor is also unveiling a redesigned look and experience on www.optifog.com that is more user-friendly and houses upgraded features such as direct access to the brand’s social media pages and a stream of consumer-focused eye health and brand content from the Essilor newsroom.
Price Guide: $$$
www.essilorusa.com

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SECOND LOOKS

L’Amy Paris Extends Line with Masculine Styles

  
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Quick Take: The L’Amy Paris collection has expanded its men’s offerings with the addition of new masculine styles.
Specifics: While maintaining the European influence that has been prevalent since the beginning, the three French-made styles—the Byron, Remi and Quintin—offer an appealing mix of classic silhouettes and contemporary design.
Selling Points: The Byron features a rectangular shape, with a half-rim style that has masculine appeal. A thinner gauge on the face front makes this frame lightweight while the extended endpiece lends itself to a unique kind of hinge, providing just a bit of extra flex. The Quentin goes for the “modernism” look, said the company, with a flatter top line and thicker gauge, especially at the bridge. Of interest is the detail on the end piece—cutaway lenses paired with a casted element. Finally, the Remi reaches for the distinctively masculine look, L’Amy said. This half rim frame has an ultra-slim gauge on the top bar with a bolder bridge. The extended end pieces are uniquely designed with a split detail; while the temples are thicker and feature a "step-down" element.
Price Guide: $$$
www.lamyamerica.com

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Zyloware Releases New Via Spiga Sun Styles

 
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Quick Take: Zyloware has released its Via Spiga Sun collection with a wide variety of different shapes and colors.
Specifics: The Via Spiga Sun collection includes seven new frames for women ranging from oval shapes to rectangles with accents like geometric raised patterns, rivets and stones, making these styles alluring to the sophisticated consumer, the company said.
Selling Points: The Via Spiga Sun 334S is a women’s sunglass with a full rim zyl front in an oval shape and has a scalloped metal temple with round cut-outs. The Via Spiga Sun 341S is a full rim, oval shaped zyl sunglass. Branding on the frame and the temple features a gleaming metal plaque with the Via Spiga logo displayed. Via Spiga Sun 342S is a full rim zyl sunglass in a rectangular shape offered in two colors. The designed metal endpiece and temple features a metal plaque with rivets and stones. Via Spiga Sun 343S is a full rim zyl sunglass in a modified oval shape. The outer front of the frame features a metal plaque with rivets. Offered in two colors, the Via Spiga Sun 416S is a full rim metal rectangular shaped frame that features an animal pressed front and temple design. And finally, the Via Spiga Sun 417S is a full rim metal frame in a rectangular shape. The metal temples feature an animal print design and three crystal stones.
Price Guide: $$
www.zyloware.com

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Costa Presents New Sunglass Styles for Women


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Quick Take: Costa has added three more styles to its women’s collection with the Starfish, Pluma and Sea Fan. The new styles join Isla, Goby and Blenny, also new in 2014.
Specifics: Starfish, Pluma and Sea Fan are available in Costa’s patented 580P 100 percent polarized lens technology. Costa’s 580 lenses block yellow light from entering the eye, creating sharp color enhancement and eliminating reflective glare, the company said. The lenses are lightweight and impact resistant, with lens color options including gray, copper and amber. Each of the styles can also be customized with Costa Rx sun lenses.
Selling Points: The Starfish has a large cat eye frame shape in a variety of colors, including pomegranate fade, retro tortoise, white/black, shiny black/amber and the new topaz fade. Performance features include no-slip nose pads and 5-barrel optical hinges for extra frame sturdiness and durability. The vintage-inspired Pluma style is named for the iridescent silvery-purple fish found in the Atlantic reefs from the Bahamas to Brazil. Frame colors include shiny black/coral, retro tortoise, morena and topaz/white, and include no-slip nose pads and 5-barrel optical hinges. The Sea Fan offers a butterfly shape in a medium fit, in a variety of frame colors, including black/white, pomegranate fade, white/topaz, wood fade and retro tortoise with black temples. Sea Fan features spring hinges for a durable yet supremely comfortable fit.
Price Guide: $$
www.costadelmar.com

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ALSO NEW

Ogi Debuts the Lincoln from Seraphin Eyewear

Ogi’s Seraphin Eyewear has introduced the Lincoln, a daring take on traditional men’s styled frames. Designed with a larger prominent face in mind, the Lincoln embodies modern masculinity and confidence in handcrafted Italian acetate and four traditional pattern options including midnight fade/midnight, blue demi, olive demi and honey tortoise. The frame gets a modern twist with a three-dimensional silver diamond-shaped rivet on the endpieces of the square shaped front and the temples. “I designed the Lincoln based off a previous Seraphin best seller, The Washington,” said David Spencer, Seraphin founder and designer. “Due to the recent progression in popularity of larger frames, I strategically enlarged this once conventional square shape into a more pronounced style.” www.ogiframes.com

New Styles in McGee’s Vera Bradley Girlfriends Line

The McGee Group has introduced the new Farrah, Ivy and Paula into the Vera Bradley Girlfriends collection which features a mix of trendy and classic eyeshapes and design details. For a trendy teen, the Farrah offers an oversized rounded eyeshape with the Vera Bradley Clementine or Flower Shower patterns on the exterior temples. The Ivy is a combination frame done in a rounded rectangle metal front and temples with a three-dimensional endpiece that highlights the two tone metal plating. The acetate temples feature Vera Bradley’s Clementine and Flower Shower patterns with complementary interior colors of peach and hot pink. The Paula is a classic look that is returning in new colors, including the Flower Shower and Blue Bayou patterns. www.mcgeegroup.com

WestGroupe Adds New Kliik Denmark Style

WestGroupe has added a full rim stainless steel model for women with an edgy look, the K-512, to their Kliik Denmark collection. The thin profile and two tone modified cat eye shape of the K-512 is ideal for the petite frame wearer looking to make a statement. The frame’s brushed temple pattern is inspired by the fringe trend seen on the runway for 2014. Colors available for the K-512 are black/white, purple/violet, emerald/green and brown/teal and the model comes in a 49-16-135 eye size. www.westgroupe.com; for the western U.S.: www.classique-eyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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