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April 01, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

REM: Converse Jack Purcell
141 Eyewear: Ultem Collection

SECOND LOOKS

Hydrogel: Icuity H20 LD
Viva: Harley-Davidson
Moscot: Sun Collection

ALSO NEW

Luxottica

dpg

LAUNCHES

REM and Converse Debut New Jack Purcell Collection

 
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Quick Take: REM Eyewear has launched the Converse Jack Purcell Eyewear collection, which expands Converse Eyewear’s product range to include more sophisticated styles with vintage inspiration.
Wearer: “We have invested more than two years of product development to create eyewear that aesthetically embodies the brand’s core attributes,” said Mike Hundert, CEO of REM. “Converse Jack Purcell consumers love their experiences with this brand and our eyewear will build on that tradition.”
Specifics: The collection consists of 14 styles; eight optical frames and six sunglasses equipped with CR-39 lenses.
Selling Points: “Designing Jack Purcell eyewear was a natural process; we took direct inspiration from the brand’s DNA,” added Nicolas Roseillier, creative director of REM. “We used iconic elements such as the smile, the wavy graphic pattern, vintage color palettes, and classic shapes to create a collection that extends Jack Purcell as a lifestyle brand.” Design components support the foundation of Converse Jack Purcell; carefully curated styling that translates this consumer’s “less is more” philosophy. Highlights include handmade acetate with five to seven barrel hinges, the Jack Purcell logo inside the temples and laser engraved on the right sun lens, the Jack Purcell license plate inside the right temple, the signature Jack Purcell wave pattern at the endpiece and the Jack Purcell “smile” in a metal inlay on the temple tips.
Price Guide: $$-$$$
www.remeyewear.com

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141 Eyewear Launches Ultem Collection

 
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Quick Take: 141 Eyewear, the philanthropic eyewear company that donates a pair of frames to a child in need for every pair they sell, has launched a six-style Ultem collection of frames.
Wearer: “Our collection featured lightweight acetate frames, and Ultem creates even more durability and comfort options for the consumer who likes the acetate look. Our retailers and their customers love having the new option,” said Shu-Chu Yamaguchi, co-founder of 141 Eyewear.
Specifics: Ultem is featured in the Taylor and Naito for women; the Alder for men; and the unisex Irving, Williams and Gadsby styles.
Selling Points: “We set out to establish ourselves not just as a giving company, but a product innovator that can combine great looks and cutting-edge materials,” continued Yamaguchi. “Making durable, fashionable and accessible frames ultimately accelerates our ability to give.” The material is part of the family of amorphous thermoplastic polyetherimide (PEI) resins manufactured by SABIC, an international manufacturer. Its strength, light weight, flexibility and temperature/chemical resistance made it a favorite of engineers who design medical and chemical instrumentation. These same properties attracted 141 Eyewear since frames made with Ultem provide more comfort and can withstand extreme temperatures (-30 to 217 degrees), which means fewer adjustments and a longer-lasting fit, the company said.
Price Guide: $$-$$$
www.141eyewear.com

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SECOND LOOKS

Hydrogel Expands Icuity H2O With Icuity H2O LD

 
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Quick Take: Hydrogel Vision Corp., makers of H2O disposable soft contact lenses, announced the expansion of their Icuity H2O product line with a 14.8 diameter – Icuity H2O LD.
Specifics: Icuity H2O LD is made with hioxifilcon A, a non-ionic ultra-hydrating material that retains 99 percent of its water content on the eye, even under extreme conditions. All lens dimensions and oxygen permeability are present throughout the entire wearing time. Lens comfort, movement and fit are stable throughout the day. Icuity H2O LD lenses are available in an 8.6 base curve from -0.25 to -8.00.
Selling Points: Icuity H2O LD is the only large diameter disposable lens on the market. The larger diameter acts as a problem solver for patients who would benefit from a larger lens. It also provides increased comfort for patients who experience lens awareness in the product they are currently wearing. The 14.8 diameter provides full coverage sitting under the lid so any interaction that could cause discomfort from the lens edge is gone, the company noted. Diagnostic fit sets of Icuity H2O LD are available directly through Hydrogel Vision and through any of their authorized distributors. Hydrogel Vision is a division of Walman Optical.
Price Guide: $$
www.hydrogelvision.com

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Viva Presents Harley-Davidson Spring Sunglasses

 
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Quick Take: Viva International Group has introduced new styles for men to the Harley-Davidson Eyewear Spring 2014 sunglass collection.
Specifics: Twelve new styles inspired by the iconic styling found in the brand’s esteemed motorcycles, these prescription-ready styles include high quality materials such as carbon fiber and titanium with a range of colorations and intricate details ideal for the active lifestyle of the Harley-Davidson man. 
Selling Points: The innovative use of titanium paired with the tailpipe-inspired temple detailing of styles HDX 875 and HDX 876 convey a sleek look while providing lightweight comfort and durability. Taking their cue from the Harley-Davidson V-Rod Muscle model family, these key styles boast sheer presence and endurance. Style HDX 875 features modified rectangle profile accented with sport inspired bridge detailing and is available in a variety of satin metal finishes including black, cognac and gunmetal. The navigator inspired shape of HDX 876 is available in black, gold, gunmetal and silver. Acetate tips are adorned with the Harley-Davidson Legacy plaque. 
Price Guide: $$-$$$
www.vivagroup.com

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Moscot Introduces the 2014 Sun Collection

 
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Quick Take: Moscot has introduced its 2014 Moscot Sun Collection.
Specifics: Moscot has taken four of their favorite Moscot Originals – the Gryuna, Lemtosh, Nebb and Shayna – and updated them to create the Governor, Randall, Ellis and Staten for summer.
Selling Points: Bolder and thicker than their Moscot Originals counterparts, the Governor, Randall, Ellis and Staten are infused with rich custom colors and coordinating gradient color lenses. The 2014 Moscot Sun Collection includes the Ellis, based on the Nebb, has a rectangular shape carved from block acetate with two dot rivets on the front and temples, a saddle bridge and a real five barrel hinge. The Governor, based on the Gryuna, has an oversized and dramatic shape with three dot rivets on the front and temples, a keyhole bridge and a seven barrel hinge. The Randall is a bulked up version of the Lemtosh with diamond shaped rivets on the front and temples, a key hold bridge and a five barrel hinge. The Staten is Shayna shaped but oversized, made from hefty block acetate with two dot rivets on the front and temples, a saddle bridge and a five barrel hinge.
Price Guide: $$$$
www.moscot.com

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ALSO NEW

Adlens Unveils John Lennon Limited Edition

Adlens has launched The John Lennon Limited Edition gift set. The black gift box has a purple-colored plush velvet interior and contains a pair of John Lennon Limited Edition glasses, an embossed leather carrying case, a collector’s booklet, two sets of matching end-caps and instructions for use. The frames feature a metallic bronze coloration with a purple gradient, which is exclusive to this gift set. John Lennon variable focus eyewear is simple; with the turn of a dial, the power of each lens can be adjusted easily between -4.5 and +3.5 dioptres. Once the desired power is achieved, the user seals the lenses and removes the adjusting dials. In keeping with its philanthropic heritage, Adlens donates a pair of glasses to someone in the developing world for every pair of fluid-injection glasses purchased through their Buy One Give One program. www.adlens.com

Eyeking Bows Under Armour Fire Hunter Mahan Edition

Eyeking has announced the UA Fire Hunter Mahan sunglass frame for golfers from Under Armour Eyewear. Designed for both the professional and amateur player, the UA Fire incorporates the latest developments in lens and frame technology with a fashionable design for on-course play. Designed for even the most elite athlete, UA Fire offers a wide field of view through its ArmourSight shield. Co-molded rubber temples fit comfortably under a hat providing a comfortable, but firm fit for long hot days on the field or the golf course. The style features an ultra light ArmourFusion frame with AirFlow technology to prevent lens fogging and a three point grip and adjustable nose pad for a comfortable and secure fit. www.eyeking.com

Liberty Sport Adds New Styles to the F8 Street Series

F8 Street Series, Liberty Sport’s top-selling collectible F803 Sports Protective frame series, has launched two new designs. Liberty Sport launched the collection in 2010 with six authentic designs inspired by a fusion of sports performance and street art. Since that time, six additional designs have been integrated into the assortment, rounding out the total to 14 available skus. The two new designs are the Collegiate for boys and the Bright Lights for girls. Each street series kit includes a custom case and micro-fiber pouch, both with matching graphic artwork. All designs are available in three eye sizes: 48, 51 and 53. www.libertysport.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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