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February 04, 2014
VMail ProductWatch
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In This Edition

LAUNCHES

Seiko: PolarThin Lenses

SECOND LOOKS

Altair: Bebe
Zyloware: Invincilites
Kenmark: Dana Buchman

ALSO NEW

Luxottica

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LAUNCHES

Seiko Launches 1.67 PolarThin Lenses


 
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Quick Take: Seiko Optical Products of America is launching PolarThin, an extremely thin and light polarized sunlens.
Wearer: Seiko’s 1.67 PolarThin offers 11 base curves including a 0.50B. The accurate and consistent curvature is ideal for all free-form designs as well as conventional single-vision, Seiko said. PolarThin blanks are made with high index MR-10 resin that is less sensitive to heat and resists warping and coating deterioration.
Specifics: PolarThin 1.67 is available in gray and brown and features a high index, double hard coat primer that provides increased impact resistance and reduces fringe interference. PolarThin has been tested to show it exceeds ANSI Z80.1 at a 1.3mm center thickness by over nine times, Michael J. Rybacki, Seiko’s senior vice president of sales and marketing noted.
Selling Points: “The 1.67 Semi-Finished PolarThin features Precise Film Positioning, a proprietary, patent pending process where the film is located 0.4mm from surface center to edge,” explained Rybacki.“The polarizing film is placed closer to the surface, resulting in lightweight and fashionable lenses that can be surfaced as thin as 1.3 mm center thickness, compared to all other manufacturers’ 1.8 to 2.0 mm center thickness.”
Price Guide: $$$
www.seikoeyewear.com

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SECOND LOOKS

Altair Presents Bebe Eyewear’s 2014 Collection



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Quick Take: Altair’s Bebe Eyewear celebrates the New Year by introducing a sun and optical collection that sparkles and stuns.
Specifics: Eight sun styles and six optical styles create the collection.
Selling Points: The Glamour collection features sparkling stones and pyramid studs arranged on the exteriors of sleek plastic temples. There are three styles in this group; the Hush, a deep modified rectangular sunglass, and the Hipstress and Heiress optical styles. The Hipstress, a semi‐rimmed, metal combo, and the Heiress, a deep plastic frame, are reminiscent of best‐selling styles Amorous and Envy respectively. The Rocker collection features seven styles, optical and sun, characterized by leopard patterns, pyramid studs, chain link details, crystal rivets, matte finishes and milled metal. Lastly, the Dreamer collection features four styles exhibiting the ultimate in femininity with temples adorned with lace, floral engravings and soft colorations.
Price Guide: $$
www.altaireyewear.com

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Zyloware Bows New Additions in Invincilites



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Quick Take: Zyloware Eyewear released new ophthalmic styles from the Invincilites Collection for January 2014.
Specifics: New colors for three best-selling style in the Sigma collection, and two new styles in the Zeta collection.
Selling Points: The Invincilites Sigma Collection features customizable ultra-thin stainless steel metal bridges and stainless steel endpieces for adjustability, with colorful Grilamid temples that fold flat. The Invincilites Sigma B is a rimless frame in a rectangular shape with a metal bridge and endpiece. The Grilamid temples feature grey mist coloring, a new color for this best-selling style, and provide comfort to the wearer. The Invincilites Sigma C is a petite rimless frame in an oval shape; while the Invincilites Sigma G is a classic soft-square shaped, rimless frame for men with a gold colored metal bridge and endpiece. Both are bestsellers introduced in a new color, beige. The Invincilites Zeta Collection in strong, lightweight stainless steel features laser finished temples with design inspired detailing. The Invincilites Zeta X-A is a rimless, lightweight frame in a classic rectangular shape with metal temples that feature a unique geometric laser cutout design and the Invincilites Zeta X-B is a rimless frame offered in a bold square shape whose temples feature an eye-catching geometric laser cutout design.
Price Guide: $$
www.zyloware.com

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Kenmark Debuts New Dana Buchman Styles



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Quick Take: The Kenmark Group has introduced new styles from Dana Buchman Eyewear.
Specifics: Four new metal designs, Alta, Nell, Lydia and Tari, each feature a lightweight metal frame flanked by temples with elegant accents.
Selling Points: Highlights include Alta’s elegant wrap-around metal detail, while Tari’s crystal accent is updated and fashion-forward. Colors range from basic black, brown and silver to bold scarlet and violet. Dana Buchman frames are for the polished, professional woman who looks for contemporary styling. The frame styles don’t overwhelm her delicate features, while still allowing for a deep B measurement.
Price Guide: $$
www.kenmarkoptical.com

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ALSO NEW

Prodesign Reveals New Essential Collection Styles

Hip, perky and flattering, the four new frames from Prodesign’s Essential Collection are colorful and commercial styles in interesting yet classic shapes for the man or woman that likes casual and delicate design. Each style is represented by three layer acetate on front and temples, but the layer structure has been reversed on the temples to create a more exciting look. All front colors are stylish and wearable, while behind every front color is a thin layer in an accent color to spice up the overall look. Additionally, the temples have been cut in a way that further enhances the variety of the acetates. The additions come in two female shapes, one unisex shape and one male shape; all accommodate for progressive lenses. www.prodesigndenmark.com

Legacie Unveils New Judith Leiber Group

Legacie, the luxury house of B. Robinson, has introduced the newest Judith Leiber group; Terrazzo. Influenced by Italian artisans, the elaborate Terrazzo group features hand-crafted sophisticated temple designs. Each frame boasts custom colorations and mosaic-inspired decor, replete with ornate stone detailing, custom colored enamel, multilayer etching and gold or silver leafing. The sunglass styles display a single rose in full bloom while optical styles feature a lovely rose bud. The vivid color palette introduces a fuchsia hue as well as a new shimmer finish. www.legacie.com

Serengeti Introduces the Pilot Collection

Serengeti pairs the most technologically advanced lenses available and frames, meticulously crafted from a carefully selected range of premium materials for lightweight comfort and durability, in all eight new sunglasses in the Serengeti Pilot collection. The eight-model line features two new models – Aerial and Norcia – and six existing models reconfigured to meet the performance criteria of the collection. All Pilot Collection models are fitted with Ultra-Light glass lenses. Made with borosilicate optical glass from Corning, these lenses are chemically tempered for scratch and impact resistance. As is the case with all Serengeti eyewear, Pilot Collection sunglasses feature photochromic and spectral control technologies. The collection is offered in three different lens tints. www.serengeti-eyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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