Click here to view this email on your mobile device
View this email in your Web browser: http://whatcounts.jobson.com/dm?id=%%SUBSCRIBER_ID_TAG%%
January 07, 2014
VMail ProductWatch
www.visionmonday.com   Facebook Twitter
In This Edition

LAUNCHES

VSP Optics: Sunsync
Vision-Ease: Advanta FSV

SECOND LOOKS

L’Amy America: Nicole Miller
Morel: Lightec
Mykita: Mylon

ALSO NEW

Luxottica

dpg

LAUNCHES

VSP Optics Group Launches Sunsync Photochromic

 
View full image
 
Quick Take: The VSP Optics Group is adding Sunsync, a new, proprietary photochromic lens, to its Unity Performance Optics portfolio.
Wearer: “Sunsync is a high-performance photochromic that was specifically developed to complement our broad portfolio of Unity lenses,” said Todd Riley, director of business development for VSP Optics Group. “Adding a quality photochromic expands our product suite, which is designed to provide simple solutions for eyecare professionals to meet the needs of every patient.”
Specifics: Sunsync filters up to 93 percent of visible light after 15 minutes and fades to 70 percent clear in six minutes with an overall indoor clarity of 88 percent, according to VSP. The lenses block 100 percent of UVA and UVB radiation. They are available in CR-39 monomer from PPG, polycarbonate, Trivex and 1.67 high index for standard single-vision lenses as well as most Unity single-vision and progressive designs.
Selling Points: The Sunsync lenses darken fast, fade quickly and are available in gray and brown. The lenses provide eyecare practices high value with attractive pricing and an opportunity to earn $5 through the UnitySavings program, VSP Optics Group said.
Price Guide: $$
www.vspopticsgroup.com

Top Send your comments to VM

Vision-Ease Lens Introduces Versatile Advanta FSV

 
View full image
 
Quick Take: Vision-Ease Lens (VEL) has launched Advanta, its new spherical FSV polycarbonate lens that is designed specifically to meet the style needs of wearers and the processing needs of ECPs, according to the company.
Wearer: “In talking with eyecare professionals, we saw a need for lenses designed specifically for today’s frame styles and processing practices. That is where Advanta comes in,” said Karen Hoyt, product manager for VEL. “By re-engineering the spherical FSV, we created a more versatile lens with better aesthetics.”
Specifics: Advanta lenses use the latest polycarbonate resins for the optical clarity, manufactured under ISO 9001 guidelines and inspected to meet industry leading quality standards. Immediate availability is 65mm and 75mm diameters for +4.00 to -8.00 spheres up to -2.00 cylinder.
Selling Points: Advanta lenses feature flatter front curves, providing better aesthetics and fitting with today’s frames. Ample edge thickness on low minus and plus powers accommodate rimless and drill mount frames. For maximum scratch resistance and AR compatibility, Advanta lenses are protected by VEL’s own Continua thermal-cured hard coating. The lenses have base curve compatibility with Vision-Ease Lens SFSV for out-of-range surfacing or stock outage.
Price Guide: $$$
www.vision-ease.com

Top Send your comments to VM

SECOND LOOKS

L’Amy Debuts New Nicole Miller Optical Styles

 
More Images
 
Quick Take: L’Amy America, part of Groupe TWC‐L’Amy, has debuted new Nicole Miller styles for winter.
Specifics: Two new ophthalmic styles for women.
Selling Points: The Nicole Miller Jane style features an easy to wear soft rectangle shape in the metal front with a metal hinge featuring an interlocking design accentuated by four rivets to add tough‐girl chic. The acetate temples feature graduated changing colors with a tie‐dye effect, evoking Miller’s use of materials and colors in her ready‐to‐wear collections. Miller’s inspirational Celtic theme is represented in the Mott frame. The ancient symbol is represented in the raised metal temple décor that transitions the frame from the metal front to the acetate temple. The result is a bold, distinctive semi‐rimless eyewear design with flex hinges.
Price Guide: $$$
www.lamyamerica.com

Top Send your comments to VM

Morel Releases Lightec Men’s Sun Collection for 2014

 
More Images
 
Quick Take: Morel unveils the Lightec 2014 Sun Collection of stylish, polarized suns with high-tech features for men.
Specifics: The collection is expanded with four new additional models, available in three colors each.
Selling Points: Design and cutting edge technology are combined for superior protection and comfort. Frames are super sleek with clean lines to ensure a contemporary look. A double bridge on two of the models gives a subtle nod to the past while frames remain modern and on trend. The 100 percent stainless steel frames are easy to wear with soft rubber endtips weighing just 16.5 grams. Frame fronts are constructed through a process of folding sheet metal. All Lightec suns are solder- and screw-free with the screwless and springless Alpha hinge that acts as a rimlock holding the nylon lens in the cutaway front. Lightec suns offer excellent sun protection with the lightest CAT 3 polarized nylon lenses on the market laser engraved with "Lightec."
Price Guide: $$$
www.morel-france.com

Top Send your comments to VM

Mykita Presents the New Mykita Mylon Collection

 
More Images
 
Quick Take: Mykita presents the new Mykita Mylon collection for Fall/Winter 2014.
Specifics: One ophthalmic style and three sun styles.
Selling Points: The temples and frame of the Luxon were designed to make the frame as filigree as possible. The result is one of the lightest models in the Mylon collection, and a resurrection of the flashy panto look popularized in 1980s New York. Titan, as the name suggests, is the very opposite; amply proportioned and with crisp contours creating a no frills look, despite the substantial material thickness. The new Mykita Mylon sports goggles bring together state of-the-art technology with avant-garde design. The Anselme and Sylvain constitute a revolutionary step forward; add-on side clips that provide protection from the wind and are a visionary alternative to the 1950s leather alpine goggles. The lenses are made of mineral glass, while the flexible temples retreat similarly comfortably under any helmet. Additionally, the two styles are signature-pieces; the lenses reveal the Mykita logo when breathed on.
Price Guide: $$$$$
www.mykita.com

Top Send your comments to VM

ALSO NEW

Silhouette Intros Newest Release, SPX Art+

The new SPX Art+ collection from Silhouette captures “a pure and modern ‘litestyle’ design as smooth as silk and more sophisticated and contemporary than the last,” according to the company. SPX Art+ is super modern titanium collection for an edgy but fun and youthfully fresh look. The print on the inner side of the temple creates a 3D effect adding depth and the look of lightness, while a shiny lacquer finish enhances the brilliance of the colors and ensures lasting color. SPX Art+ is the answer for all those discerning spectacle wearers who wish to make a colorful yet distinctive statement in times that are brimming with color, going beyond the exceptional wearing comfort of Silhouette eyewear. www.silhouette.com

McGee Adds Optical Styles to Badgley Mischka

The McGee Group’s Badgley Mischka eyewear collection captures the signature glamour of old Hollywood through design and color. The new Desiree and Juliet offer a twist on the signature cat eye shape and feature tonal coloring from custom acetates for an exclusive look. Desiree is a combination frame, offering a metal front combined with a 3D casted metal décor and custom laminate acetate temples that appear feathered to reflect the layering of Badgley Mischka’s signature fabrics. Juliet features a thicker eyerim for a dramatic, angular cat eye shape. The black frame contrasts tonal, block acetate temples with solid front acetate, while the brown frame features a custom double laminate front with block acetate temples. Both have an art deco-inspired décor on the endpiece to finish the romantic look. www.mcgeegroup.com

Legacie Bows New Betsey Johnson Punk Baroque Group

Legacie, the luxury house of B. Robinson, has added a new Betsey Johnson group, Punk Baroque. The sassy Punk Baroque group merges gothic rock flair with the girly essence of classic Betsey styling. The two new styles feature spiked metal décor and laser etched baroque detailing, while the cheeky frames introduce new color schemes to fit any woman’s inner rock star. The Dark Romance style, BJ 0151, is an acetate optical frame in a modified wayfarer shape with two new color variations; fuchsia over indigo and black crystal. The subtle cat eye Decayed Decadence, style BJ 0150, sunglass showcases a new rose fade and silver fade color option. www.legacie.com

Top Send your comments to VM

BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


VMail ProductWatch is a service of Jobson Medical Information LLC, the publisher of VisionMonday®,
100 Avenue of the Americas, New York, New York 10013.

If you do not wish to receive future VMail ProductWatch e-mails, please click UNSUBSCRIBE.

© 2014 Jobson Medical Information LLC All Rights Reserved EyesWay content is developed, sourced and
reported by the editors of EyesWay, the international news portal. VMail provides that content to its
subscribers as part of an exclusive news exchange agreement.