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December 17, 2013
VMail ProductWatch
SPECIAL EYEVOTE EDITION, PART 1
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OPTICAL FRAMES

Frame Company: Safilo
Men’s Brand: Nike
Men’s Brand: Ray-Ban
Women’s Brand: Kate Spade
Teen’s Brand: Ray-Ban
Kids’ Brand: Ray-Ban
New Launch: Salvatore Ferragamo

SUNGLASSES

Sunglasses Company: Maui Jim
Men’s Sport Brand: Oakley
Men’s Fashion Brand: Ray-Ban
Women’s Sport Brand: Oakley
Women’s Fashion Brand: Kate Spade
Luxottica

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OPTICAL FRAMES

Safilo Named for Optical Frames Company


Quick Take: The Safilo Group is worldwide leader in the premium eyewear sector for sunglasses, optical frames and sports eyewear. With an international presence through 30 owned subsidiaries in primary markets – in America, Europe and Asia – and exclusive distributors, Safilo produces and distributes its house brands – Safilo, Carrera, Polaroid, Smith Optics, Oxydo – and the licensed brands Alexander McQueen, Banana Republic, Bobbi Brown (starting from 2014), Boss, Boss Orange, Bottega Veneta, Céline, Dior, Fendi (starting from 2014), Fossil, Gucci, Hugo, Jack Spade (starting from 2014), J.Lo by Jennifer Lopez, Jimmy Choo, Juicy Couture, Kate Spade, Liz Claiborne, Marc Jacobs, Marc by Marc Jacobs, Max Mara, Max&Co., Pierre Cardin, Saint Laurent, Saks Fifth Avenue and Tommy Hilfiger. www.safilo.com

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Nike Named for Men’s Frame Brand (Tie)



Quick Take: Nike, Inc., based near Beaverton, Oregon, is the world’s leading designer, marketer and distributor of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities. Wholly owned NIKE subsidiaries include Converse Inc., which designs, markets and distributes athletic footwear, apparel and accessories and Hurley International LLC, which designs, markets and distributes action sports and youth lifestyle footwear, apparel and accessories. www.marchon.com

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Ray-Ban Named for Men’s Frame Brand (Tie)

 

Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over seventy-five years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. www.luxottica.com

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Kate Spade Named for Women’s Frame Brand


Quick Take: Kate Spade is always optimistic, often unexpected and wonderfully original. The eyewear grabs onto the Kate Spade core design values reinforced by classic shapes and modern graphic elements. This lifestyle collection offers the female consumer a world that is culturally curious, intellectually alive and glowing with irresistible allure. www.safilo.com

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Ray-Ban Named for Teen’s Frame Brand



Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over seventy-five years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. www.luxottica.com

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Ray-Ban Named for Kids’ Frame Brand



Quick Take: Founded in 1937, Ray-Ban has grown to become the undisputed world leader in sun and prescription eyewear. For over seventy-five years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. www.luxottica.com

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Salvatore Ferragamo Named for New Launch



Quick Take: Salvatore Ferragamo S.p.A., founded in 1927, is the parent company of the Ferragamo Group, one of the major players in the luxury goods industry, which focuses on the creation, manufacture and sale of footwear, leather goods, clothing, silk products, other accessories and perfumes for men and women, all Made in Italy. The product range is completed by eyewear and watches, manufactured under license. The unique, exclusive design which has always distinguished the Group's products is obtained by combining style, creativity and innovation with the quality and craftsmanship typical of Italian-made goods. www.marchon.com

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SUNGLASSES

Maui Jim Named for Sunglasses Company


Quick Take: Maui Jim began as one man selling sunglasses on the beaches of Maui, Hawaii, back in the early 1980s. Maui Jim is the creator of patented PolarizedPlus2 lens technology that produces true, vivid colors, reduces harmful glare and cuts exposure to UV rays. Their technology, that lets you see the world more colorfully and brilliantly, is found in more than 200 sunglasses styles for a wide range of outdoor activities. www.mauijim.com

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Oakley Named for Men’s Sport Brand


Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. www.oakley.com

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Ray-Ban Named for Men’s Fashion Brand


Quick Take: Since it started in 1937, Ray-Ban has grown to become a global leader in the premium eyewear market. Throughout its seventy-five years, the brand has been instrumental in pushing boundaries in music and the arts, forging the rise of celebrity culture, and creating the power of the rock and movie stars to influence fashion. It has proven indispensable for cultural icons who don’t want to be seen—but definitely want to be noticed. Since its conception, Ray-Ban has been genuine, authentic and most importantly, true to itself. www.luxottica.com

Top Send your comments to VM

Oakley Named for Women’s Sport Brand



Quick Take: Established in 1975 and headquartered in Southern California, Oakley is one of the leading sports brands in the world. The holder of more than 600 patents, Oakley is continually seeking problems, solving them with inventions and wrapping those inventions in art. This philosophy has made Oakley one of the most iconic and inimitable brands on the market, with innovations that world-class athletes around the globe depend on to compete at the highest level possible. Laser focused on the consumer, Oakley has both men’s and women’s product lines that target Sports Performance, Active and Lifestyle consumers. Oakley is a subsidiary of Luxottica Group. www.oakley.com

Top Send your comments to VM

Kate Spade Named for Women’s Fashion Brand


Quick Take: Kate Spade is always optimistic, often unexpected and wonderfully original. The eyewear grabs onto the Kate Spade core design values reinforced by classic shapes and modern graphic elements. This lifestyle collection offers the female consumer a world that is culturally curious, intellectually alive and glowing with irresistible allure. www.safilo.com

Top Send your comments to VM

BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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