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December 10, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Marchon: Nike Lifestyle Suns

SECOND LOOKS

CooperVision: Avaira Toric
Zyloware: MaxStudio.com
Eastern States: Diva

ALSO NEW

Luxottica

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LAUNCHES

Marchon Announces New Nike Lifestyle Sun Collection

 
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Quick Take: Nike Vision from Marchon has engineered a line of lifestyle sunglasses made primarily for after sport use featuring Nike Max Optics.
Wearer: True to Nike’s brand, style doesn’t compromise performance and the collection’s patented Nike Max Optics provide clear, nearly distortion-free vision for a better field of view, including in the periphery, for those looking for performance details in their everyday sunwear.
Specifics: From streamline classics to frames that make a bold, modern statement, the Nike 2014 Lifestyle Suns line launches with six styles in eye-popping colors.
Selling Points: Additional features and benefits include durable and scratch resistant construction, a lightweight custom nylon material, integrated rubber nose bridges, six- and eight-base sport frame designs with the six-base styles being easily Rx-able and 100 percent UVA/UVB protected. The line includes the Mercurial, Premier, Charger, Mavrk, Cruiser and Mojo. Each comes in a wide variety of frame colors, from military brown to turbo green with the Nike logo or “NIKE” brand name identifying each style. The lenses are tinted in hues ranging from classic grey or bronze to edgier flash lime or red mirror. Additionally, the Mavrk style is available with purple lenses that increase clarity, and reduce reflection and glare for more crisp vision.
Price Guide: $$
www.marchon.com

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SECOND LOOKS

CooperVision Expands Avaira Toric Range

 

Quick Take: On the heels of significantly expanding its Avaira toric lens parameters with plus powers this summer, CooperVision Inc. is launching a -2.25 cylinder power to further broaden the brand’s range and potential wearer base.
Specifics: With this addition, Avaira toric lenses are available in sphere powers of
-6.00D to +6.00D in 0.25 steps; -6.50D to -10.00D in 0.50 steps; cylinder powers of -0.75, -1.25, -1.75, and -2.25; and axes from 10 degrees to 180 degrees in 10 degree steps. Avaira toric lenses now have the most parameters of any two-week silicone hydrogel toric lens offering on the market, the company notes.
Selling Points: “Since approximately one-third of contact lens wearers require astigmatic correction, practitioners are constantly looking for new options to upgrade existing two-week hydrogel wearers or to switch two-week silicone hydrogel wearers,” said Dr. Juan Carlos Aragon, senior vice president, global professional & clinical affairs, CooperVision. “Avaira toric lenses continue to experience considerable momentum thanks to excellent comfort benefits, outstanding visual acuity, and superior patient satisfaction ratings. By adding the -2.25 cylinder, we expect to see even greater trial, switching and long-term adoption among practitioners,” he added.
Price Guide: $$$
www.coopervision.com/avaira-toric

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Zyloware Presents New MaxStudio.com Styles for 2014

 
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Quick Take: Zyloware Eyewear releases fashionable new MaxStudio.com styles for January 2014.
Specifics: After the initial MaxStudio.com launch in May 2013 and additional style launches this past September, MaxStudio.com further expands the successful collection this January 2014 with five styles and 11 skus.
Selling Points: The Zyloware designers continue to match the impeccable attention to detail of the frames with that of the MaxStudio.com apparel collection while following the latest trends. The bold, refined styles include architectural elements, unique beveled dimensions and elegant, fashionable twists. The iconic MaxStudio.com globe logo is incorporated in every style, branding the collection. A standout of the new release is the LX 122Z, a full rim zyl frame offered in popular cream tortoise and eggplant with a unique metal logo treatment that unites the front with beveled temples. The LX 122Z features spring hinges and the ability to accommodate progressive lenses.
Price Guide: $$
www.zyloware.com

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Eastern States Unveils New Diva Styles for Fall

 
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Quick Take: Eastern States Eyewear has announced the release of new optical styles in the Diva Eyewear collection for the fall season.
Specifics: Diva’s fall release of six new optical styles includes four metal and two acetate styles that show off a wide variety of classic shapes with just the right touch of modern, progressive angles.
Selling Points: Flowing metal design work showcases the same sensibilities as classic jewelry. Authentic Austrian Swarovski Crystals accentuate, but do not define, the collection’s styles. A mix of gold and silver bases on the metal styles are additionally colored with interesting shades such as forest green, Indian red, coffee, navy and violet. Acetate colors include cognac, ivory, olive and red-crystal, among others.
Price Guide: $$$$-$$$$$
www.eseyewear.com

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ALSO NEW

Randolph Engineering Bows New Aviator II Sunglasses

Randolph Engineering has given a rebirth to the tried and true classic Aviator sunglasses by releasing the Aviator II. Made in the USA, the stylish frame will initially be offered in 23k gold plating with gun metal and bright chrome plated versions to be released for the holidays. They feature a color coordinated brow bar and temple tip accent. Design and features include a 55mm/23k gold plated frame with mineral glass tan polarized lens and demi-amber sweat bar and temple tip accents; signature bayonet temples designed for military pilots; lifetime-warranted solder joints, adjustable cushioned silicon nose pads for customized fit and availability as a prescription frame with optional sunglass clip-ons. www.randolphusa.com

Shwood Debuts Second Pendleton Collaboration

Following up on their 2011 collaboration, Shwood and Pendleton have teamed up again to release two styles of limited edition sunglasses. With their shared Oregon roots and dedication to U.S. manufacturing, the partnership between the two brands is a natural and easy fit, according to Shwood. The new “Shwood for Pendleton” styles feature temples laser-engraved with signature Pendleton patterns and are accompanied by a matching Pendleton wool storage pouch. Utilizing the Pendleton “Basket Maker” and “Journey West” patterns and available in walnut and cherry wood, respectively, the new line is eye-catching and tasteful, Shwood said. www.shwood.com

Ivory+Mason Collections Team Up With Famous Faces

Launched in 2013, Ivory+Mason has launched collections with fashion designer Lloyd Klein, YouTube guru Sophia Chang (aka Fashionista804) and actress Coco Austin, with more collaborations to come. Each collaboration allows the brand to cater to the different personalities and styles of each influencer's fan base, the company said. Enabling the guest designers to work one-on-one with the Ivory+Mason design team, as well as collaborating with the marketing team on frame names, Ivory+Mason then handles the manufacturing, fulfillment and distribution of the collection once it is processed. The Ivory+Mason collection allows for the personalities of each celebrity to shine through in a collection that their fan base can engage with and emotionally follow. www.ivorymason.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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