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November 12, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Eastern States: Chantal Thomass
Shamir: New PALs

SECOND LOOKS

Ogi: Evo-Tec
Gotti: Autumn '13 Line

ALSO NEW

Luxottica

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LAUNCHES

Eastern States Unveils Chantal Thomass Lunettes


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Quick Take: Eastern States Eyewear has introduced Chantal Thomass Lunettes, a French lingerie brand and designer noted for its feminine, risqué designs.
Wearer: From its shapes and cuts to its color scheme the brand features a variety of ‘40s and ‘50s vintage influences, Chantal Thomass embraces bold, confident design for a self-assured woman.
Specifics: The initial eyewear release has 11 styles, with six constructed of acetate and five of metal. The styles feature wearable shapes that play on a cat eye influence, as well as a mix of modified rectangle and ovals.
Selling Points: Standing out are a variety of aggressively, contoured temple cuts and lattice work endpiece designs. Featured throughout the collection are a bevy of high definition animal print acetates as well as Chantal Thomass’ signature black and pink color mixture. Merchandising materials include a large poster, counter card, three-piece display and a mirror display all demonstrating the signature pink and black Chantal Thomass silhouette artwork. Each frame is accompanied by a case with a tiny bowtie on it and a cleaning cloth.
Price Guide: $$$$
www.eseyewear.com

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Shamir Bows Two New PALs, ‘Computer’ and ‘WorkSpace’


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Quick Take: Shamir Insight is launching two new freeform progressives designed for the occupational environment and daily tasks: Shamir Computer and Shamir WorkSpace. More specialized than Shamir’s Autograph II Office lens, which is more of a general purpose progressive for office use, the two new designs are specialized for very specific use.
Wearer: Shamir Computer provides patients with a wide field of near viewing with clear vision up to five feet. Shamir Computer is recommended for patients working at a computer or for patients who are primarily stationary at their desk or workstation throughout the day. Shamir WorkSpace is the best solution when the focus is both mid-distance and near viewing, with a depth-of-field of 10 feet. Shamir WorkSpace is the best occupational solution for those who are actively moving around their work environment throughout the day.
Specifics: Both lenses are available in a 14mm fitting height in the following materials: 1.5 hard resin, DLC Trivex, 1.56, 1.58 polycarbonate, and SuperLite 1.60, including polarized lenses.
Selling Points: By including polarized options, these occupational lenses can be used by trades such as auto mechanics who might be outdoors and need polarized lenses.
Price Guide: $$$
www.shamirlens.com

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SECOND LOOKS

Ogi’s Evo-Tec Collection Expands with Combination Styles


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Quick Take: The Evo-Tec Collection from Ogi has introduced the next big step in eyewear innovation thanks to the addition of new combination styles to the collection.
Specifics: Seven new combination construction styles that enable each wearer to achieve the visually striking appeal of boldly colored acetate with the lightweight durability of a metal frame.
Selling Points: Featuring a combination of high quality surgical plastic and stainless steel, the frame’s solid color interior peeks through the multi-faceted tortoise or solid black fronts to provide a subtle dash of bright color. Stainless steel temples in coordinating metallic hues anchor the innovative combination construction to present each style with unparalleled versatility. “Visually striking meets casual sophistication with the addition of this new dimension combination designs, creating a look that is sure to stand out from the crowd with the bold, yet wearable appeal of each style,” said Karly Anderson of Ogi’s marketing and design department. “The revolutionary lightweight material of this collection blends with a vibrant color palette to allow each individual to express their personality and style without words. High contrast style with lightweight durability offers a sleek, sophisticated look with a striking edge.” Ogi Eyewear counter cards, logo blocks, large window banners, and branded counter cubes are available.
Price Guide: $$$
www.ogieyewear.com

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Gotti Introduces the Autumn 2013 Collection


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Quick Take: The Autumn 2013 collection from Gotti Switzerland is characterized by ultra-thin acetate glasses and three-dimensional surfaces.
Specifics: Nine new ophthalmic styles in extra-thin acetate that resembles frames made from titanium, making them a true novelty, as well as combination frames using actual titanium.
Selling Points: The new titanium models with their three-dimensional surfaces and super-flat acetate temples enchant more than just those who love detail. Featuring intense, saturated colors, the new collection from Gotti Switzerland is easily able to compete with the most beautiful autumn. The retro-inspired shapes feature surprising three-dimensionally milled sides and temples that grow lighter diagonally. Through special milling, the light, otherwise hidden in the inside of the eyeglasses effectively emerges, causing warm, autumn colors, like orange, turquoise and purple, to shine.
Price Guide: $$$$
www.gotti.ch

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ALSO NEW

Costa Adds Two New Hybrid Metal Styles

Marrying its patented, nearly-indestructible, co-injected, molded nylon frame construction with quality corrosive-resistant Monel metal, Costa adds Conch and Tower to its 2013 collection. The Conch is a classic, large aviator sunglass shape and features sturdy integral hinges and adjustable silicone nose pads. It’s available in palladium and gunmetal. The Tower’s retro rectangle shape is a medium fit and includes no-slip temple tips. Like Conch, Tower features integral hinges and adjustable silicone nose pads. Frame colors include palladium, gunmetal and gold. Both are available with Costa prescription (Rx) lenses which combine its 580 lens technology with proprietary lens designs and in-house digital lens processing. Lens color options include gray, copper, amber, blue mirror and green mirror in Costa’s patented 580 lens. www.costadelmar.com

Shwood Partners with Pendleton for Second Capsule Line

Following up on their 2011 collaboration, Shwood and Pendleton have teamed up again to release two styles of limited edition sunglasses. With their shared Oregon roots and dedication to U.S. manufacturing, the partnership between the two brands is a natural and easy fit, according to the companies. Handcrafted in Portland, Ore., the new ‘Shwood for Pendleton’ styles feature temples laser-engraved with signature Pendleton patterns and are accompanied by a matching Pendleton wool storage pouch. Utilizing the Pendleton ‘Basket Maker’ and ‘Journey West’ patterns and available in walnut and cherry wood, respectively. www.shwoodshop.com

Pregiata Presents Latest Tom Rebl Eyewear Styles

Unique designer Tom Rebl makes its debut in the eyewear sector, thanks to Pregiata Eyewear, which designs, produces and sells the brand under license. The collection, entirely made in Italy, reflects the identity of the iconic brand and reproposes its distinctive features on the eyewear collection. Five sunglass models, with iconic shapes and unisex fitting, are divided in two categories. In one, through special surface treatments entirely applied by hand, the collection features exclusive, modern and cutting-edge second-hand looks, reproposing the worn effect of the leathers used in the clothing collection. In the other, total black is the color concept of the collection, using the exclusive bio-acetate M49 by Mazzucchelli. All styles feature Zeiss sun lenses. Additionally, particular attention was paid to techno details, creating tailor-made details like the hinges in brushed steel. www.tomrebleyewear.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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