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October 22, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Revolution: Robert Graham

SECOND LOOKS

Match: Adrienne Vittadini
Tura: Brendel
Eastern States: Execs

ALSO NEW

Luxottica

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LAUNCHES

Revolution Launches Robert Graham Eyewear

 
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Quick Take: Revolution Eyewear is launching the new Robert Graham Eyewear collection, based on a multiyear licensing deal with the designer.
Wearer: Robert Graham’s designs reflect the wearers' eclectic spirit, confidence and desire to express themselves, the company said. The collection is designed to appeal to the affluent, well-educated and fashion-conscious, 30- to 65-year-old who enjoys a luxury lifestyle and appreciates details and craftsmanship.
Specifics: Revolution is introducing 11 new sun styles and eight new ophthalmic styles that show extreme attention to detail with hidden surprises and intricacies unique to the eclectic style of Robert Graham.
Selling Points: The line includes a wide variety of metal and plastic shapes from aviators to P3s. An intricate fabric lamination process is used to infuse Robert Graham fabrics into the frame temples with a layer of crystal color to showcase the fabric patterns of his shirts. All sun lenses are polarized. Mahogany temples are used in special frames. Special Robert Graham icons and branding logos and slogans are included in each frame.
Price Guide: $$$$
www.revolutioneyewear.com

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SECOND LOOKS

Match Unveils Fall/Winter Adrienne Vittadini Collection

 
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Quick Take: Match Eyewear has introduced new styles into the Fall/Winter Collection from Adrienne Vittadini Eyewear.
Specifics: Ten new ophthalmic styles inspired by the warmth and variety of the season.
Selling Points: Incorporating the rich color palette and romantic allure of the latest Adrienne Vittadini sportswear line, the new Fall/Winter Eyewear Collection is chic, feminine and perfectly on trend. New styles provide a fresh take on the accessible luxury and casual sophistication that define the Adrienne Vittadini brand. Semi-rimless models 1118 and 1124 feature iridescent mosaic patterns, sculpted metal detailing and subtle AV logo emblems on smooth zyl temples. Acetate styles 1126 and 1128 each feature temple treatments adorned with premium Swarovski crystals. The debut of the Fall/Winter Collection includes updated marketing images that reflect the overall brand aesthetic. Available P.O.P. includes logo plaques, counter cards, hanging posters and a variety of frame displays.
Price Guide: $$$
www.matcheyewear.com

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Tura Bows New Anniversary Optical Styles from Brendel

 
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Quick Take: Tura, Inc. has introduced new frames from Brendel designed to celebrate Eschenbach’s 100th year anniversary. The Brendel eyewear collection, designed by Eschenbach in Germany, reaches the fashion conscious woman who appreciates European style with global appeal.
Specifics: Three new inspirational ophthalmic frames that feature a multitude of handset European crystals on the brow and temples.
Selling Points: The new collection represents ultimate sophistication and glamour through exquisite hand-set European crystals, gradient acetate materials, dramatic front shapes and spring hinges. Utilizing fashion forward, uplifting front shapes with a subtle cat eye corner, all three frames feature a heroic top bar with 120 to 140+ hand- set European crystals. All crystals have a clear protective coating that will prevent them from falling out of the frame, while gradient acetate materials soften the sparkle effect of the stones. Model 903026 is a deep, square acetate frame, model 903027 is a rectangular acetate frame with a metal top bar and temples and model 902137 is a semi-rimless rectangular frame with a flat metal top brow.
Price Guide: $$$
www.tura.com

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Eastern States’ Exces Collection Unveils ‘Montage’


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Quick Take: Eastern States Eyewear has announced the launch of Exces Montage, a new concept from Exces Eyewear.
Specifics: This release consists of a total of five styles, three for this fall with two more planned for January.
Selling Points: Montage is defined by its thin stainless steel design and its clever use of an epoxy coating. The result of this coating is rich finish that has a slight crown at its apex and thus sports a slight color fade due to the natural flow of the epoxy. Styles such as the Montage 5000 and 5001 feature laser cutting and raised points on the metal underneath the epoxy to give the frame a more multi-dimensional effect. The collection sports a variety of modern shapes with a nod to a classic, retro feel and is targeted to women of all ages.
Price Guide: $$
www.eseyewear.com

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ALSO NEW

Tommy Hilfiger 'Back to University' Line from Safilo

Tommy Hilfiger eyewear from Safilo has introduced the Fall 2013 eyewear collection “Back to University.” The new collection of optical frames for men and women is inspired by the Tommy Hilfiger brand’s preppy, collegiate heritage. Celebrating Tommy Hilfiger’s classic, American, cool style, the collection features a unisex optical frame. Model TH 1241 is an acetate optical frame that features a square, vintage-inspired silhouette with metal temples bearing the brand’s iconic flag logo. www.safilo.com

Converse Eyewear 25th Anniversary Collection from REM

Converse celebrates a quarter century of eyewear by releasing a collection of limited edition Converse Anniversary Frames designed with a retro mindset from REM. With a production run of just 250 per style, the classic square optical frames and sunglasses are available in six color combinations. The Converse Anniversary Frames feature a square shape with loud pops of color. The limited-edition eyewear collection tells the story of the brand’s rebellious roots with a modern spin. www.remeyewear.com

New Kaos Styles from Area98

Kaos by Area98 offers a full collection dedicated to the Native American universe for Fall 2013. Bright colors, unusual shapes, unusual combinations of materials; the new Kaos collection is lively and irreverent in mood. For fall, the kaleidoscopic patterns, new colors, young and defined shapes are the distinctive elements of the new styles. Color is the key player in the ten new frames with hues ranging from fluorescent lime green and fuchsia to intense yellow and orange. www.area98.it

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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