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October 08, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Arnette Rx

SECOND LOOKS

Viva: Marciano
L'Amy America: Columbia
Modern Optical

ALSO NEW

Luxottica

dpg

LAUNCHES

Arnette Launches Optical Collection in North America


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Quick Take: Arnette has announced the North American launch of its optical collection. First launched in 2008 in Spain, the Arnette optical collection grew to be distributed across Europe, South America and Australia.
Wearer: Inspired by the world of independent music and built on a foundation of promoting self-expression, the Arnette Optical Collection consists of fashion-forward styles that not only enhance vision, but compliment personal style as well, according to the company.
Specifics: Handcrafted from rich acetate, with features such as flexible spring hinges designed to increase comfort and fit, the Arnett optical frames are built to meet the highest standards of form and function. Arnette’s ophthalmic frames are progressive friendly and all feature signature temple tips that consist of a double layered acetate design as well as an A-wing plaque inlay on the inside right temple.
Selling Points: Standouts include the global release, the Fader (AN 7056), a medium-sized frame with a sleek angular design the Mixer (AN7057), a traditional rounded frame. Carryover styles bow available in the U.S. include the Auxiliary (AN7051), a combination frame with handcrafted acetate, and the Sync (AN7039), a two-toned acetate frame that combines edge and wearability.
Price Guide: $$$
www.arnette.com

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SECOND LOOKS

Viva Presents Marciano 2013 Optical Collection


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Quick Take: Viva International Group has presented the Marciano optical collection which takes its sophisticated signature style and updates it with colorful modern details for Fall 2013.
Specifics: Dramatic cat-eye and ladylike silhouettes exude elegance and femininity. Featuring metal and acetate frames, transparent temple tips and retro-inspired designs, the Marciano woman has her pick of modified cat-eye silhouettes that combine ladylike luxe with sleek detailing.
Selling Points: The dramatic cat-eye silhouette on the GM 199 is the definition of glamour with its silky satin metal finishes in gold, burgundy, and black. Transparent horn temple tips complement this simple elegant frame in shades of black, burgundy and tortoise, as well as blue and green horn. The GM 201 offers rich jewel tone horn colorations in teal, purple, brown, and black throughout the retro rectangular shape. Acetate fronts, double plated metal temples, and acetate temple tips complete this retro-inspired look.
Price Guide: $$$
www.vivagroup.com

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L’Amy America Bows New Columbia Eyewear Styles

 
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Quick Take: L’Amy America, a division of global eyewear group TWCL’Amy, has announced the worldwide launch of new Columbia Eyewear models, utilizing new and exclusive frame design and material named F90-Ultra Lite Adjustable.
Specifics: Two new Columbia Eyewear models with stainless steel frame fronts combined with F-90 injection-molded temple stems.
Selling Points: “To create our new adjustable temples we started with a metal alloy core, then wrapped it in our exclusive H-90, Hyper-Lite 90, injection-molded material, transforming it into a super-slim, flat profile temple. The ‘F’ is for flattened, the ‘90’ represents H-90 and the ‘A’ stands for adjustability—F90A,” said Connie Reiss, Columbia’s worldwide brand manager for L’Amy. “Despite the metal core, our F90A offers ultra-lite comfort and soft-rubberized surface for long term, secure wear in the outdoors.” Function aside, the Eriksson, a full-rim rectangle, and the Steen’s Mountain, a semi-rimless design, both have plenty of fashionable appeal. The unique temples feature a ridged inset created through yet a second injection-molding process. The result is an eye-catching, distinctive detail that provides a more aggressive sport aesthetic, while the monochrome colorations mean frames are still suited for more conservative tastes. Both models are available in three colors each and size 54-16-155 and 52-17-155, respectively.
Price Guide: $$$
www.lamyamerica.com

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Modern Optical Adds 62 New Styles for F/W 2013


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Quick Take: Value eyewear manufacturer, Modern Optical International, has introduced 62 new frame styles for Fall/Winter 2013.
Specifics: Modern Optical’s New Releases Brochure showcases 62 brand new eyewear styles for men, women and children.
Selling Points: An abundance of wearable on-trend designs featuring colorful patterns, beautiful embellishments and unique textures. Women’s styles have rich colorations and feminine silhouettes including flattering cat-eyes and softened square fronts. Look for tasteful design details on the temples that range from sophisticated baguettes to playful animal and artisanal patterns. Seasonal hues of burgundy and other earth tones appear throughout the collections. Men will also find many retro-inspired designs, often with bolder, more angular shapes. Abstract patterns in classic autumn shades create an updated masculine style. Kids’ eyewear continues to mimic those of adults. Colorful options and trendy styling will make these frames a popular choice for the younger patients. With these 62 new releases, Modern Optical’s product selection now exceeds 800 styles, a comprehensive assortment of value eyewear to offer today’s “modern families.”
Price Guide: $-$$
www.modernoptical.com

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ALSO NEW

Rudy Project Introduces the Spinhawk

Rudy Project has announced the latest addition to their casual sunglass line with the all new Spinhawk. The Spinhawk is available in six colors; matte black, camouflage green, orange shade matte, frozen brown, crystal ash and frozen ash. The resilient, lightweight and durable full-rim acetate frames provide maximum protection from sun’s harmful rays with 100 percent UVA and UVB protection and available Polar3FX polarized lenses. For those who may need a prescription solution, the Spinhawk is completely RX-able with Rudy’s unbreakable ImpactRX lenses. Utilizing FreeFormTEK digital backside surfacing, this prescription technology assures ‘edge-to-edge’ RX coverage to increase visual acuity and maximize field of vision. Plus the Spinhawk lenses are covered by Rudy’s Lens Guarantee. www.runningandcyclingenterprises.com

Zeal Unveils Biodegradable Sunglass Made from Cotton

Zeal Optics has released a cotton biodegradable sunglass, the Ace. Designed in Boulder, Colo., and crafted by Mazzucchelli, the Ace is produced from 100 percent USA grown cotton. In combination with Zeal’s plant-based e-llume lens, the Ace is the greenest sunglass ever developed, the company said. Zeal Optics’ patent-pending plant-based lenses offer unparalleled protection and prevention from UVA, B, and C, as well as, being able to identify and block a negative light range called High Energy Visible (HEV) light. The e-llume lenses contain a special hard coating for scratch resistance, along with an exclusive high transmission polarized film for increased eye protection from harmful rays. The Ace will be offered in RX at +3.00 to -4.50 for those who need protective prescription eyewear through Zeal’s custom Digital RX Lab. www.zealoptics.com

Randolph Engineering Debuts New Aviator II Sunglasses

Randolph Engineering has given a rebirth to the classic Aviator sunglasses by releasing the Aviator II. Made in the U.S., the Aviator II features 55mm/23k gold plating on the frame with mineral glass tan polarized lens with demi-amber sweat bar and temple tip accents. The frame also offers a lifetime-warranted on solder joints, adjustable cushioned silicon nose pads and is available as a prescription frame with optional sunglass clip-ons. The Aviator II’s will initially be offered in the 23k gold plating with gun metal and bright chrome plated versions to be released for the holidays. The additional styles will feature a color coordinated brow bar and temple tip accents. “As we continue to evolve our brand, it is important not to forget the classics,” said Ekene Ofodile, senior vice president of marketing and sales at Randolph. “For the new Aviator II, we dug into the archives to bring our customers a new twist to a favorite classic.” www.randolphusa.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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