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September 03, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

QSpex: AQuity LTD with QuasAR

SECOND LOOKS

Ogi: Evo-Tec
Bushnell: Serengeti
Moscot: New Styles, Campaign

ALSO NEW

Luxottica

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LAUNCHES

QSpex Launches New Family of Photochromic Lenses


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Quick Take: QSpex Technologies is releasing a new family of photochromic lenses, AQuity LTD with QuasAR, which are designed to be made on-site in a practitioner’s office, utilizing the QSpex Premium Lens Fabrication System.
Wearer: “Certainly an obstacle to patients ordering advanced treatments like photochromic and vacuum-deposited AR is the extra time they often have to wait to get their glasses back,” noted Kevin Bligh, VP of sales and marketing for QSpex. “AQuity LTD with QuasAR now gives practitioners the ability to serve their photochromic patient population with greater speed and a premium product. Since many patients who use photochromic lenses are progressive wearers, not having to wait for a new Rx is a big advantage.”
Specifics: The system utilizes single use, disposable plastic molds which can be recycled instead of cleaned. All lens treatments are pre-applied onto the molds by QSpex and transfer during lens curing.
Selling Points: The QSpex Premium Lens System is designed with a small footprint. The daily operation of the system is easily learned by office personnel, according to QSpex. The hands-on time requiring operator attention is about five minutes per pair of lenses.
Price Guide: $$$
www.qspex.com

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SECOND LOOKS

Ogi Adds New Styles to the Evo-Tec Collection


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Quick Take: Ogi Eyewear has announced the addition of new styles to enhance their revolutionary Evo-Tec Collection.
Specifics: This innovative collection, which initially debuted as a collection for the modern male, has now expanded to include two elegant styles designed for any woman and an additional style for men.
Selling Points: This uniquely modern collection uses an innovative combination of TR-90 surgical plastic and ultem to create an exceptionally lightweight, yet durable frame that offers superior flexibility without sacrificing strength. Additionally, each frame is hand colored with an Ogi-exclusive coloring process. The three new styles include the 4805, designed for smaller faces, which offers a sleek, swooping brow and a rectangular shape, and the 4806, a rounded rectangle in multidimensional color combinations with a soft, matte finish, both for women. For men, the new 4808 is a classic rectangular shape in multifaceted color combinations. Ogi Eyewear counter cards, logo blocks, large window banners and branded counter cubes are available to support the collection.
Price Guide: $$$$
www.ogieyewear.com

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Bushnell Announces Limited Edition Serengeti Eyewear

 

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Quick Take: Bushnell has announced “Limited Edition” Serengeti styles, a new collection of premium eyewear to be produced in extremely small numbers.
Specifics: The six model collection is split into two groups: Limited Edition 22K Gold and Limited Edition with Swarovski Elements crystals. There will be no more than 250 examples of each of the six models produced for worldwide distribution. The Limited Edition 22K Gold models are based on popular Serengeti models Volterra and San Remo. Limited Edition with Swarovski Elements crystals models are based on the company’s fashionable, best-selling Chloe and Bella styles.
Selling Points: The Limited Edition 22K Gold models spare no expense; frame fronts are crafted with strong yet flexible titanium and then plated with 22K Luster Gold or White Luster Gold and paired with hand-crafted acetate temples. These styles come in a custom wooden chest with a passport holder, gift bag, letter of authenticity and warranty card. The Limited Edition with Swarovski Elements models are made with sheet acetate sourced from Takiron in Japan, the most reliable in terms of quality and consistency. The frames are produced with several hand-crafted steps, including polishing and tumbling to bring out the unique depth and warmth of color only achievable with an acetate frame. The finishing touch is the application of the Serengeti “S” logo with Swarovski Elements. These styles also come packaged in a custom leather vanity with a passport holder, gift bag, letter of authenticity and warranty card. All Serengeti Limited Edition sunglasses are fitted with Ultra-Light glass lenses made with borosilicate optical glass from Corning and feature photochromic capabilities, spectral control and advanced polarized surface technology.
Price Guide: $$$$$
www.bushnell.com; www.serengeti-eyewear.com

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Moscot Debuts New Spirit Line, New Originals Styles and a New Campaign to Tie Them Together


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Quick Take: Moscot has relaunched its Moscot Spirit Collection, released new additions to its fall 2013 Moscot Originals Collection and launched a new campaign featuring identical twins wearing selected styles from both collections.
Specifics: Eight new styles in the relaunched Spirit Collection and five new styles in the Originals collection.
Selling Points: The relaunched Spirit Collection shares the same great DNA as the Moscot Originals in terms of elements and features – the same high quality acetate, real hardware for the sturdiest possible construction, authentic period details featuring a wide-ranging new color palette and color combinations, and signature brass end caps. For fall 2013, the Moscot Originals Collection adds the Balebus, Glick, Oygen, Velvyl and Zilch styles. The five perfectly recreated new styles are pulled straight from the Moscot family archives and feature classic period details, and new colors first made popular in the 1960s. The company will launch the new styles, along with its newly redesigned Moscot Spirit Collection, with the help of six sets of identical twins to reinforce the message that while the Moscot Originals and Spirit Collections possess separate and unique qualities, they share the same great DNA that fans expect from a Moscot frame. “Identical twins perfectly reinforced the message that good genes really do run in the Moscot Family,” said Wendy Simmons, co-president of Moscot. “We want fans to understand that a Moscot frame is a Moscot frame, regardless of collection, and if you like the qualities and aesthetic of the Originals Collection, there’s no doubt you’ll love the Spirit Collection, too.”
Price Guide: $$$-$$$$$
www.moscot.com

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ALSO NEW

A&A Optical Releases New Pez Eyewear Styles

A&A Optical has released four new styles from Pez eyewear, the Classmate, Cool Kid, Sugar Pop and Hula Hoop. The Pez collection offers stylish and classic eyewear for children in bright colored plastics and super tough metals. Cable temples and pediatric fits are available for infants. The Cool Kid features a modified oval eye shape in metal with a graphic line pattern on the temples. The bright colored round treats add a pop of color to the geometric Hula Hoop’s combination temples. The modified oval shaped Sugar Pop features inside coloring revealed by two hearts combined on the upper temples. Back2School P.O.P. kits include a display and counter cards, regular Pez merchandising materials include an 8-piece display, logo plaque and counter card. www.aaopticalco.com

Morel Intros the Oga Tub II and Tub III

Morel expands the Oga Tub family with the introduction of Tub II and Tub III featuring a thin-walled tube (0.4mm) that allows the appearance of volume to marry with innovative lightness. The tubular oblong-shaped stainless steel temple of the frames is directly inspired by hydroforming techniques used on high-end bicycles. Both Tub II and Tub III are stainless steel. Tub II is offered in three injected front styles with wide nose pads to provide a universal fit and Tub III features three semi-rimless models as an addition to the semi-rimless browbar options in the Oga range. Frames are comfortable with dual action spring-hinges and easy alignment. All shapes are progressive friendly. www.morel-france.com

Best Image Optical Bows the Dolabany Lazar

Best Image Optical has introduced the Lazar optical model from Dolabany Eyewear. The Dolabany Eyewear collection uses retro-inspired design. With flashback styling, every frame is a perfect balance of quality and style. The Lazar is no exception. With the growing appeal of large Rx eyewear, the Lazar, handmade of Italian zyl, adds deep, vibrant colors, including hazelnut, tiger olive, black/crystal and dark tortoise, to the trend . The Lazar frame from Dolabany ensures that comfort and fit are an integral part of the design with unisex styling in size 54-19-145. www.bestimageoptical.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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