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August 27, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Zyloware: Via Spiga

SECOND LOOKS

Altair: Anne Klein
ClearVision: Ellen Tracy

READERS/ACCESSORIES

Reptile Sun: eyeOs

ALSO NEW

Luxottica

dpg

LAUNCHES

Zyloware Reintroduces the Via Spiga Collection


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Quick Take: Zyloware Eyewear has reintroduced the Via Spiga collection with new and more fashion-forward styling.
Wearer: The brand delivers chic, modern fashion for the cosmopolitan consumer.
Specifics: The new collection is comprised of eight styles inspired by Via Spiga’s latest trends. The original designs are inspired by global fashion with dynamic colors and distinctly feminine profiles. The new young, fun and sophisticated frames consist of high-quality, premium materials, including milled metals like stainless steel and monel.
Selling Points: “Since Via Spiga replaced its design team, now lead by noted designer, Edmundo Castillo, the collection has had a re-birth and huge growth at retail,” explained Christopher Shyer, president of Zyloware. “We worked closely with the design team at Via Spiga to bring a whole new look to the eyewear.” Designs are architecturally inspired to bring luxury fashion within reach and remain true to the brand’s Italian shoe-making heritage. Key frame details include cut-outs, stones, rivets and foil paper transfer patterns. Snap-in logo nosepads with a plastic core that prevents oxidation and discoloring are a special feature, while many styles accommodate multi-focal lenses.
Price Guide: $$
www.zyloware.com

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SECOND LOOKS

Altair Intros the Anne Klein Fall/Winter 2013 Collection


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Quick Take: This Fall/Winter season, the Anne Klein Eyewear collection from Altair adds new optical and sunglass styles.
Specifics: Three new optical styles and six sun styles will be added. Six are handmade acetate, one is metal and two are stainless steel/handmade acetate combination frames. All optical styles feature spring hinges.
Selling Points: Unexpected details and innovative temple treatments call attention to quality and execution. Emphasis is placed on distinctive materials that embody Anne Klein style from metal hardware engraved with the Anne Klein lion head design to translucent faux horns and marbleized acetates that reveal the signature lion’s mane pattern. A rich mix of feminine colors completes the collection. In the Leo Legacy Collection, Anne Klein’s zodiac sign is celebrated through the brand icon reinterpreted on eyewear with four new sun styles, the AK7010, AK7011, AK7012 and AK7013. The Tortoise Collection features styles that are timeless and sophisticated with tortoise colorations being a key design element seen repeatedly throughout the Anne Klein brand. Staying true to the ethos, “We Make Classics Fashionable,” the Tortoise Collection uses a classic pattern to create a fresh and modern look in a variety of silhouettes. For Fall/Winter that means two vintage-inspired sunglass styles, the AK7008 and AK7009, and three optical styles, the AK5018, AK5019 and AK5020, which use a vibrant palette of tortoise and ombre colorations to defines their modern rectangle and geek-chic shapes.
Price Guide: $$
www.altaireyewear.com

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ClearVision Releases New Ellen Tracy Styles for Fall


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Quick Take: This fall, the new Ellen Tracy eyewear styles from ClearVision continue to speak to the collection’s sophisticated woman by offering new frames that help complete an elegant and polished look.
Specifics: The on-trend mature designs, available in acetate and metal finishes, appeal to the 40+ with a perfect balance between youthful spirit and grown up glamour.
Selling Points: The Ellen Tracy Athens offers a mixture between an almond and cat eye shape in acetate with a trendy tortoise pattern available in blue, rose and traditional tortoise. The Ellen Tracy Beijing is a semi-rimless frame featuring two-tone coloring, a milled flat metal top brow and pierced temples with a tooled design pattern that reinforces Ellen Tracy’s subtle aquatic theme found throughout the collection. Lastly, the Ellen Tracy Nadi is a full acetate frame featuring an organic design sprinkled with a bit of attitude. It features an almond eye shape and wrapped end piece tooling with a beautiful foil pattern embellishment.
Price Guide: $$
www.cvoptical.com

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READERS/ACCESSORIES

Reptile Sun Enters Premium Readers Market with eyeOs


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Quick Take: Reptile Sun has announced their entrance into the premium readers market with the launch of eyeOs Eyewear to debut in Las Vegas at Vision Expo West.
Specifics: Reptile describes eyeOs as an exciting line of reading eyewear that’s just “too cool for Granny” with styles that sport fun and vibrant colors in cool shapes and edgy retro styles.
Selling Points: “This collection was designed with our passion to create quality and beautiful eyewear. We combine meticulous craftsmanship, premium components and advanced lens technology for unprecedented quality in distinctive reading eyewear,” said Sam Kotob, founder and designer of Reptile Sun and eyeOs. “Our research shows that the market is ready for a much higher level of reading eyewear. We are responding to that need with the quality and style that it demands.” The collection is made utilizing Mazzucchelli zyl and produced from cotton with color pigments from vegetables and minerals. The frames are fitted with Hex-O-Tech lenses, which feature advanced optical design and coatings for increased comfort, acuity and convenience in reading eyewear, according to the company. Hex-O-Tech single vision lenses are aspheric to reduce distortion while Hex-O-Tech dual vision is photochromic for comfort in reading indoors and outdoors. All eyeOs lenses provide electromagnetic interference protection from electronics to reduce eye fatigue from computer screens and tablets. All eyeOs lenses have super AR, SRC, Anti-smudge and UV 400 protection.
Price Guide: $$
www.reptilesun.com, www.eyeoseyewear.com

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ALSO NEW

WestGroupe Debuts New Kliik Styles

The new Kliik collection from WestGroupe features a mix of two-tone metals and colorful acetate patterns and ombre finishes. Featured is the K-499, an acetate frame with a twist on the color-blocking trend with the choice of a geometric striped or a tortoise pattern that is repeated on both the front and temples. This model is available in size 48-19-135 making it perfect for petite faces. Kliik also introduces the K-501, a stainless steel frame with a round retro shape and colorful brush strokes on the temples. www.westgroupe.com; www.classique-eyewear.com for the western U.S. states.

Legacie Unveils New Judith Leiber Group, Sea Garland

Legacie, the luxury house of B. Robinson, has introduced a new Judith Leiber group, the Sea Garland group. Drawing inspiration from charming ocean environs, the Sea Garland group celebrates the coral, sea glass and textured shells that are strewn upon the sandy shore as tides change. The JL 1664SG, a square sunglass, features a custom, milky acetate piece on the wearer’s left temple reminiscent of a seashell and is paired with a more subtle shell imprint on the wearer’s right temple. The JL 1668, a cat-eye optical style, features a left temple adorned with a pearl-encrusted sea bud titanium piece. The color palette includes new introductions including mint and topaz/mauve. www.legacie.com

New Grace Collection Styles from Alternative Eyewear

Alternative Eyewear introduces five new models in its Grace line. The new styles bring in cat eyes, animal prints and beautifully detailed temples to round out the collection which has always been about pretty details combined with elegant frames. These new models continue this trend, with four crafted from acetate and one from monel. Beautiful colors and interesting designs such as animal print on the G7054 and clear acetate on the G7050 add a new dimension to the collection. Finely patterned metal plaques accented with rhinestones complement the G7052, while metal plaques and mood stones are combined on the G7050. www.alternativeeyes.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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