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July 30, 2013
VMail ProductWatch
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In This Edition

SECOND LOOKS

Viva: Harley-Davidson Wild Child
A&A: Quiksilver and Roxy
Charmant: Puma
Modern Optical: Modz Kids

ALSO NEW

Luxottica

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SECOND LOOKS

Viva Intros Harley-Davidson Wild Child 2013 Collection

 
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Quick Take: Viva International Group introduces new tween styles to the Harley-Davidson Wild Child Eyewear 2013 collection that capture the fun and edgy lifestyle of the brand with skull detailing, laser-engraving and denim-like print patterns.
Specifics: Six new ophthalmic styles designed for boys. In addition to the new styles debuting this season, a new blue denim case with the Harley-Davidson logo in bright red will accompany each frame.
Selling Points: The streamlined look of models HDT 100 and 101 in modified rectangle front shapes feature an open metal temple design highlighted by the Harley-Davidson print logo and skull emblem. A faded denim effect decorates the acetate temples of models HDT 102, a rounded rectangular shape in metal, and 103, a rounded rectangular, along with a raised metal plaque featuring the iconic Harley-Davidson logo. On models HDT 104 and 105 a laser-etched skull design on the duo’s acetate temples delivers a high dose of trendy fashion. Marketing materials include a counter card displaying the season’s new Wild Child campaign image.
Price Guide: $$
www.vivagroup.com

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A&A Bows New Quiksilver and Roxy Styles

 
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Quick Take: A&A Optical has released new styles from global surfing brands, Quiksilver and Roxy, designed for young, athletic and young-minded people everywhere.
Specifics: Four new ophthalmic styles, two Quiksilver styles for boys and two Roxy styles for girls.
Selling Points: Quiksilver eyewear offers sporty, contemporary and retro looks infused with Quiksilver’s adventurous, board riding heritage. Combination frame EQBEG00000 is rectangular shaped with triple laminate temples available in size 48-16-130 and drafts Quiksilver lingo in colorful fashion. The EQMEG00000 is a vintage inspired acetate frame with a deep rectangle eye shape in three colors with clean lines and smart attitude in size 52-18-140. Founded by Quiksilver, Roxy eyewear features graphic variations of the iconic Roxy signature, playful colors and contemporary details in trend setting shapes. Colorful, graphic patterns add a splash of pizzazz to the Roxy ERJEG00000, a combination frame with inside-outside coloring and angle cut temples. The ERJEG00002 highlights a translucent acetate front and metal temples, enhanced by Roxy typography in a modified round frame. Each Quiksilver and Roxy frame ships with a collapsible eyewear logo case and microfiber logo bag. Merchandising materials include logo plaques and counter cards.
Price Guide: $$
www.aaopticalco.com

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Charmant USA Debuts New Puma Sun Releases

 
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Quick Take: Charmant USA releases new Puma sunglass styles offering sporty fun with serious sun protection.
Specifics: The new release is comprised of four sun styles all made with active lifestyles in mind.
Selling Points: The new suns offer Puma’s product benefits like non-slip temples, vented nose pads, and ergonomic designs; and all styles and colors provide polarized lenses. The PU14701P hug the face closely to block sun from any angle, while the polarized polycarbonate lenses are framed in an attractive rectangular frame front and the temples feature the leaping cat logo in green. The PU14702P is a sleek, aerodynamic style great for summer fun and year-round sports with vented nose pads. The PU14703P are a mix of sport and trend with oversized polarized lenses that wrap around for supreme protection and temples with non-slip end tips. Lastly, the PU14704P have a browline that runs smoothly into textured temples reminiscent of racing stripes and nose pads featuring anti-slip materials in a complementary color.
Price Guide: $$-$$$
www.charmant.com/us

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Modern Optical Adds New Styles to Modz Kids

 
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Quick Take: Value eyewear maker, Modern Optical International, has introduced new styles to its Modz Kids Eyewear Collection for the 2013 Back-to-School season.
Specifics: Seven new ophthalmic styles for kids; one boy, three girls and three unisex frames.
Selling Points: Styles throughout the collection offer many color choices, youthful detailing, especially on the temples, and a variety of shapes including some that align with today’s retro styles kids' parents are wearing. The Colt is a unisex frame in stainless steel and zyl with contrasting colored temple tips. The retro look transcends the generations with Giddy Up, a unisex zyl frame with a wayfarer shape and metal trim. The Ladybug, a girls' stainless steel frame, has circular insets decorating the temples. The Popsicle, a girls' triple laminate zyl frame, is a feminine version of retro chic in a scaled down, softened wayfarer shape. The Racer is a boys' stainless steel frame is a rectangular shape with contrasting dashed line along the temple reinforcing the racing motif. The Sweetie, a girls' stainless steel frame, has colorful polka dot graphics on texturized temples, while the Tattle, a unisex frame in stainless steel and double laminate zyl, has broad appeal with its classic rectangular metal fronts and two-toned temples.
Price Guide: $
www.modernoptical.com

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ALSO NEW

Safilo Presents the New Gucci Viaggio Sunglasses

For Autumn/Winter 2013-2014, Safilo presents the Gucci Viaggio sunglasses. With their unique folding design and ultra-lightweight feel, the sunglasses balance formal sophistication and casual attitude for people who want to feel stylish and comfortable when traveling. The style’s hinge joints on the front and temples conceal an exclusive mechanism that allows the sunglasses to be folded and placed in a special case, while the square-shape features clean, simple lines with an acetate front and slim metal temples. As part of a worldwide eco-friendly program designed to progressively reduce the company’s impact on the environment, Gucci sunglasses feature 100% recyclable packaging with FSC (Forest Stewardship Council) Certified paper. www.safilo.com

ClearVision Unveils New Cole Haan Styles

The latest styles from ClearVision for Cole Haan feature substance and style. Designed for today’s city chic individualists, the six new street-smart styles, four for women and two for men, feature a fusion of confident, classic designs and today’s latest trends. The collection gets its youthfully spirited, hip vibe through modern shapes and unexpected pops of color. To support the collection, ClearVision is offering a colorful Cole Haan banner with the order of six or more pieces from the collection. www.cvoptical.com

Marcolin Reveals Roberto Cavalli Animalier Glam Line

New from Marcolin is the Animalier Glam Collection from the Roberto Cavalli Maison. The capsule collection is a tribute to the origins of style and an anthem to the femininity of the Florentine Maison. The collection is characterized by two optical frames, inspired by the animalier theme, which combine a variety of delicate accents for a sophisticated and refined result. The new models, offered both in acetate and injected, are embellished by glittered leather inserts that alternate with animalier patterns and refined colors. Retro and timeless, the collection offers elegant silhouettes that range from a square shape (RC0772) to a refined cat eye embellished by Swarovski crystals that illuminate the browline and temples (RC0780). www.marcolin.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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