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February 12, 2013
VMail ProductWatch
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In This Edition

LAUNCHES

Tura Re-Launch

SECOND LOOKS

Match: Adrienne Vittadini
Oliver Peoples: Paul Smith

READERS/ACCESSORIES

OptiSource: CliC Readers

ALSO NEW

Luxottica

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LAUNCHES

Tura Celebrates 75 Years by Re-Launching Tura Brand


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Quick Take: Tura Inc. is celebrating its 75th anniversary by re-launching the Tura Brand. In January, the brand began releasing new eyewear styles across seven distinct design sub-groups, as well as new marketing materials that incorporate its American design sensibility, while highlighting its handcrafted details and heritage of innovation.
Wearer: Each style falls within a curated Tura Brand sub-group: Intricates, Infinity, Elements, Mosaic, Simply Tura, Lotus and Brilliance. While each sub-group appeals to a different consumer, all pieces blend Tura’s craftsmanship, distinctive jewelry-inspired detailing, graceful lines and unparalleled American style.
Specifics: The re-mastered Tura Brand includes optical and sun frames in acetate and metal for women and men with multiple color variations.
Selling Points: Tura was founded in 1938 as “The House of Levoy” on Madison Avenue in NYC by Monroe Levoy. Levoy believed that eyewear was just one element of a fashionable wardrobe and promoted the concept of “wardrobing” eyewear to match color schemes in clothing. “While the Tura Brand has evolved over 75 years, we remain committed to designing quality eyewear that’s fashionable and distinctive in a way that enhances individual style,” said Scott Sennett, president and CEO of Tura Inc. “The best way to celebrate our heritage is to re-invigorate our signature collection. This refreshed brand identity reflects Tura’s timeless yet innovative product design in a way that’s relevant to today’s dispenser and customer.” Finely wrought roping, genuine crystals, enamel inlays and textured patterns are a few details that are integrated into the refreshed Tura Brand. To highlight the latest frames, Tura has launched a multi-faceted marketing campaign that includes a revamped logo and brand colors. It will be incorporated into all marketing collateral such as catalogs, advertising, and point of purchase displays.
Price Guide: $$-$$$$$
www.tura.com

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SECOND LOOKS

Match Unveils New Styles in Adrienne Vittadini


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Quick Take: Match Eyewear has introduced new styles in to their Adrienne Vittadini eyewear collection for Spring 2013.
Specifics: Five new ophthalmic styles for women.
Selling Points: The fresh and distinctive sophistication of the Spring 2013 styles stay true to the easy elegance and accessible luxury of the Adrienne Vittadini brand. The latest models from the Adrienne Vittadini eyewear collection embody the hottest runway forecasts with richly textured and gracefully detailed colored metallics in neutrals and pastels, along with geometric plastics with vibrantly hued accents and embellishments. Match Eyewear will feature the recently released styles in 2013 marketing efforts, including the brand images utilized for integrated media campaigns and POP materials.
Price Guide: $$-$$$
www.matcheyewear.com

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Oliver Peoples Debuts Paul Smith 2013 Pre-Collection


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Quick Take: Oliver Peoples has introduced a few new styles in to the 2013 Paul Smith Spectacles pre-collection.
Specifics: Five new styles, two optical and three sun styles.
Selling Points: The Harlyn is a 1950s, vintage-inspired optical design that is part of the Paul Smith Signature line. This quintessential, feminine frame is inspired by young, 1950s British society girls and features an upswept acetate brow bar with a metal eye-wire. The Campbell is a vintage-inspired optical design handcrafted of substantial acetate, and is also part of the Paul Smith Signature line. The bold style features a slightly deeper, square lens shape with a keyhole bridge and thick temple. In sun, the Haden is a double-bridge aviator sunglass with an acetate Windsor rim, and is part of the Paul Smith Rocks line; while the Seaton is a unisex sunglass handcrafted of acetate that features a retro-inspired lens shape with an angular, cut-out brow line. Lastly, the Walton is a progressive, masculine design handcrafted in acetate, and is part of the Paul Smith Rocks line. The oversized frame features an acetate brow bar attached with metal prongs.
Price Guide: $$$-$$$$
www.oliverpeoples.com

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READERS/ACCESSORIES

OptiSource Now Distributing Patented CliC Readers



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Quick Take: OptiSource International is now distributing the trendy CliC reading glasses.
Specifics: The patented CliC design incorporates universal eye shapes with a built-in adjustable orbit retainer and a breakaway magnetic nose bridge that allows the readers to be worn around the neck.
Selling Points: The product’s popularity soared in the past year when CliC readers were regularly featured on the hit CBS television show, CSI: Crime Scene Investigation. “Our customers count on us to provide the in-demand accessories that other suppliers don’t have access to,” said Daryl Squicciarini, president of OptiSource. “The partnership with CliC Eyewear has helped develop the ECP market by expanding the awareness and availability of the product. As a result, ECPs are now able to profit from this unique reader that patients are actively looking for.” Squicciarini also added that the company will “continue to add styles, colors and sunglass options throughout the year to offer the widest selection of CliC readers to ECPs.”
Price Guide: $
www.1-800-optisource.com


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ALSO NEW

Rudy Project Bows Newest Performance Sunglass, Spaceguard

Weighing in at just under an ounce (.88oz), Rudy Project’s newest wraparound, single lens sport sunglass, the Spaceguard, is feather light, yet durable. The ultra-light, stylish sunglasses offer a balance of ergonomics and optical performance with an excellent quality to price ratio. Its sleek mask design allows the wearer to maintain maximum focus ensuring perfect peripheral vision, while its wraparound design protects from harmful, distracting elements like wind, sunlight, and debris. The Spaceguard features anti-slip soft rubber temple tips, an adjustable Ergo IV nosepiece and comes in three color combinations, while the brand’s Quick Change system allows the wearer to swap from one lens to another with just a single click. www.rudyprojectusa.com

ic! Berlin Introduces New Inclination Hinge

ic! berlin has introduced the new Inclination Hinge to build on their already existing screwless hinge system technology. The Inclination Hinge from ic! berlin is a fully adjustable hinge allows the ECP to change the angle of the frames in a unique way up to three degrees up- or downwards in order to fit temples perfectly to the wearer’s ears. Models with the new inclination hinge are currently the Andreas, Anouk, Arthur, Charmante, Casseral and Solal. Those styles were joined by the Sainte Maxime, Carlotta, Julius and Mike at Opti-Munich. Since ic! berlin believes this to be a major improvement in terms of comfort and wearability, this new hinge will be introduced in more and more models over the coming months. www.icberlin.com

Villa Eyewear Adds New X-IDE Optical Frames

Craftsmanship, design and exclusive materials characterize the X-IDE collection for Spring 2013, distributed by Villa Eyewear. A rainbow of color explodes on the new optical styles where dynamic shapes and linear thickness are enhanced by refined details and innovative materials. Model names are inspired by the most famous Italian tourist resorts, including Portofino, Porto Cervo, Capri, Amalfi and Cinque Terre. The Portofino frame features nylon sewed along the temples, while the creativity in the selection of materials, a transparent resin covering the inside metal core, is the innovation behind the Porto Cervo frame, an evolution of the Eggert, one of the best sellers of the previous collection. www.villaeyewear.com

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BACK TO TOP

Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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