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December 28, 2012
VMail ProductWatch
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In This Edition

SECOND LOOKS

Charmant: CFX Concept Flex
L’Amy: Columbia
ImageWear: Callaway
Legacie: Judith Leiber

ALSO NEW

Luxottica

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SECOND LOOKS

Charmant Adds Styles to CFX Concept Flex Collection


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Quick Take: Charmant has added new styles to the CFX Concept Flex Collections “Plus” segment and CFX “Sport” segment.
Specifics: Three new optical styles for men.
Selling Points: A highly flexible memory metal series coupled with the Charmant Group’s experience and high manufacturing standards, Concept Flex sets a new benchmark in flexible metal frames. CFX Plus offers customization at the end tip with a metal core wire to ensure superior fitting comfort. CFX Sport is the “high performance” segment that is designed with a more “sporty” look and feel. Each style is equipped with double injected temple tips for a better grip. Model CX7177 is a “Plus” full frame in contemporary lens shape design with NT bridge and twin wire NT temples. Model CX7267 is a “Sport” frame featuring a clean profile, full rim and two-tone colored temple design with slip free elastomer double injected temple tips; while model CX7268, also a “Sport” frame, features a full rim, square shape and plastic temples in gradient color effect.
Price Guide: $$$
www.charmant.com/us


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L’Amy America’s Columbia Eyewear Collection Debuts Extended Size Titanium Series


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Quick Take: L’Amy America, a division of global eyewear group TWC-L’Amy, has announced the worldwide launch of new styles that expand on its Columbia Eyewear Extended Size collection.
Specifics: Four model ophthalmic titanium series for men.
Selling Points: The new models feature pure titanium frame fronts, combined with H-90 injection-molded temples. “We’ve combined the ultimate in frame comfort and frame performance with our signature Extended Size fit. Titanium strength and H-90 featherweight comfort together create a frame perfectly suited for outdoor adventure and the urban commute alike,” said worldwide business unit manager, Connie Reiss. The new series is comprised of four unique shapes, named Aldridge Park, a rimless rectangle; Bennet Pass, a sport oval; Black Butte, a rimless modified rectangle; and Buck Mountain, a narrow rectangle. Temples are first constructed of Columbia’s exclusive H-90 material for comfort and durability, and then bi-injected with Gripol rubber inserts for a soft touch and grippage. Bi-color temple designs with earth-colored frame fronts provide safe color choice for the more conservative taste, but still feature enough sport accent for the more trend conscious.
Price Guide: $$$
www.lamyamerica.com


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ImageWear Presents New Callaway Sunwear Styles


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Quick Take: ImageWear, a division of Walman Optical, is debuting new styles in the Callaway Sunwear collection with NEOX Transitions lenses.
Specifics: Eight new sun styles for men.
Selling Points: Appealing to men looking for a sport look with superior lens quality, the new frames in the collection feature ultra-strong and lightweight frame material, spring hinges, non-slip comfort-grip nose pads and rubber grip temples. The styles range from an everyday modified aviator look to a cutting edge high-performance wrap. “Callaway Sunwear, featuring NEOX Transitions Adaptive lenses, is today’s most compelling sunwear story,” said Doug Schlauderaff, vice president of ImageWear. “A dynamic sunwear solution that self-adjusts to ever changing lighting conditions for ultimate outdoor performance, protection and comfort. New to the 2013 Callaway collection is a NX14 grey lens for the consumer looking for a grey lens offering.” NEOX lenses utilize a unique formula of base curve, tint and optics-enhancing natural vision by preserving contrast, acuity, depth perception, and reducing glare. The Callaway sunwear collection is supported by counter cards, a six-foot banner, and a 4-piece display unit.
Price Guide: $$$
www.imagewear.com


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Legacie Unveils the Gilded Fleur Group from Judith Leiber


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Quick Take: Legacie, the luxury house of B. Robinson, has unveiled a new Judith Leiber grouping, the Gilded Fleur group.
Specifics: One new sun style and one new ophthalmic for women.
Selling Points: The Gilded Fleur group takes its inspiration from the ornate styling of the French Baroque movement. Feminine but showcasing elaborate details, the JL 1646SG, a large round sunglass, and the JL 1647, an oval ophthalmic frame, are both crafted of lightweight titanium and feature top bars and intricate floral décor on the temples. The custom-designed jewelry pieces are presented in contrasting metal colors and are accentuated with genuine Austrian crystals in a complementary palette.
Price Guide: $$$$$
www.legacie.com


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ALSO NEW

REM Eyewear Unveils Jones New York Eyewear Collection

REM Eyewear has been crafting superlative specs for Jones New York modeled after the brand’s sophisticated, polished, modern apparel for five years. The new collection delivers on the same promise of enduring quality and style. For the Jones New York woman, a delicate gold wrap hinge detail and easy shape create the quiet elegance of the J745, while the J217 marries a striking hinge detail with a savvy round shape. For the Jones New York man, the sharp, clean J518 frames exude geek-chic gone corporate and the J339 is a sophisticated, round frame with heavy-duty detailing. www.remeyewear.com

Kaenon Intros SR-91 Non-Polarized Lens Option

Kaenon has introduced a brand new lens option, SR-91 without the polarizing element. This new lens option, available now in select, best-selling styles, offers a premium visual experience never previously available in a non-polarized sunglass lens, with all of the lightweight, clarity and impact resistance expected from Kaenon’s proprietary lens material. Non-polarized styles available include Bolsa, Burnet, Georgia, Kanvas, Rhino, Hard Kore and Soft Kore; while every frame in the company’s collection of sunglasses can be fitted with prescription Polarized SR-91 lenses. www.kaenon.com

Henry Jullien Presents New Rimless Model, Casting

Henry Jullien has presented their latest rimless model, Casting, as an addition to their line of rimless frames. Casting offers a competitive price-point while incorporating a new refined version of the screw-less, easy-to-service hinge used by the brand since 2011 paired with a thin acetate temple to ensure a light, comfortable, elegant and modern fit. Casting is launched in a variety of eye shapes, including six feminine shapes and six masculine, all available in six different colors each so wearers can find their ideal combination. www.henry-jullien.eu

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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