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December 04, 2012
VMail ProductWatch
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In This Edition

LAUNCHES

ImageWear: London Fog

SECOND LOOKS

Ogi: Seraphin
REM: Converse Suns
Modo: Phillip Lim

ALSO NEW

Luxottica

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LAUNCHES

ImageWear Debuts London Fog Men’s Collection


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Quick Take:
The new London Fog Men’s Collection from ImageWear offers affordable luxury with a classic metropolitan appeal.
Wearer: Men aged 25 to 45.
Specifics: The London Fog Men’s collection is launching with six optical styles in warm metal colors as well as rich tortoise zyl with updated design elements from the past and present, including a subtle plaid element.
Selling Points: According to ImageWear, the London Fog brand has a 90 percent consumer recognition factor and is positioned as affordable luxury. “The London Fog collection is perfect for men who want to look smart, sophisticated and stylish at a comfortable price point,” said Belinda Bellows, director of product development at ImageWear. “The London Fog man has a well-defined self-image, demonstrating success through his lifestyle. The London Fog collection fills a crucial void with the perfect combination of aspirational, attainable and functional design; three driving factors that influence purchasing.” ImageWear already offers the London Fog Women’s collection, launched in 2012. Available P.O.P. included a 3-tiered display unit and counter card.
Price Guide: $$
www.imagewear.com

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SECOND LOOKS

Ogi’s Seraphin Releases Winter Collection


Quick Take:
Seraphin’s Winter Frame Collection from Ogi evokes a subdued, cool sophistication with bold, eye-catching frames in an icy color palette and playful shapes that embody the spirit of winter.
Specifics: Three new key ophthalmic styles.
Selling Points: Creamy ivory, clear crystal and grey demi embody the arctic spirit of winter, while elements such as a smooth arched shape provide utmost comfort and style. Playful twists on the classic square shape paired with a wintry color palette are evidenced in the Summit, Dayton and Toledo. Inspired by the historical Summit Avenue in St.Paul, MN, the Summit features a smooth arched shape with deep lenses available in an innovative jungle pattern as well as black, brown demi, and cream ivory pearl. The Dayton, inspired by the F. Scott Fitzgerald era, offers a classic men’s shape with modernized revisions and a color palette that includes contemporary options like burnt banana and butterscotch demi. Lastly, the Toledo is a progressive traditional design in a conventional rectangular shape with smooth angles and a comfortable fit that are the product of its mix of Italian acetate and lightweight Japanese metal. Each Seraphin frame is handmade with the finest quality materials; while marketing materials include Seraphin counter cards, large window banners, logo plaques and an 8-piece.
Price Guide: $$$$
www.ogiframes.com

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REM Unveils Converse Sun Collections


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Quick Take:
REM has released new styles into the Converse Backstage and Star Chevron sunglasses collections.
Specifics: Several new sun styles in each collection.
Selling Points: In Backstage, Converse riffs on the rebellious rock star spirit in a collection that turns it up a notch with styles like Master Track, All Access and Guitar Pick punches of neon. The styles mix it up with bright colors, shiny finish and neon temples. For Star Chevron, Converse offers a healthy dose of street style. Bold colors and innovative textures rebel against the idea of mainstream to give a totally independent look in styles like On Your Mark, featuring a skateboard grip tape inlay and polarized lenses; Final Stretch; and the Post, with texturized rubber nose pads and temple tips, as well as a classic square shape.
Price Guide: $$
www.remeyewear.com

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Modo’s 3.1 Phillip Lim Presents F/W 2012


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Quick Take:
Phillip Lim's Fall 2012 optical and sunglass styles from Modo are inspired by comic books and superheroes. The inspiration was subtly displayed on the runway with pieces such as capes and strong tailoring accents that represent power.
Specifics: Six new optical styles and five new sun styles.
Selling Points: Keeping functionality at the heart of his work, the Fall 2012 Phillip Lim designs include enamel lined edging, unique semi-rim constructions and optional sun clip additions. Frames are available in colors such as crystal vapor, crystal black, mahogany, navy, green tortoise, black, antique white, dark gun and putty. In optical, offerings include the Trace, a unisex acetate aviator with an oversized look; the Chopper, a unisex acetate frame with an upside down semi-rimless design; the See See, a women’s combination frame with an arched, acetate brow and thick temple with fine metal rims; the Mister, a retro-inspired frame for men in a modified deep square; the Ashe, a unisex frame that is an update to the popular 50s-esque browline in titanium, and lastly, Guy, a classic look for men and women in acetate. For sun, the unisex Shayde with sun clip option; the Ace, an updated aviator; the Chopper Soleil, a unisex sun version of the new optical style; the Orbit, a feminine frame with a modified round lens; and the GoGo, a universally flattering, oversized aviator combination frame, are all new.
Price Guide: $$$$$
www.modo.com

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ALSO NEW

Liberty Sport Adds Graphic Designs to Snow Series

Liberty Sport has added graphic designs to their Rx performance snow sunglass styles. “We’ve had such a strong response to our graphic designs on our protective sports eyewear, we thought it would be fun to recreate these same some of exciting designs on our Rx Sun Performance product,” said Carmine DiChiara, vice president of product development. The new designs are a nice complement to the brand’s other Rx Snow styles. The plano sun version comes with the Ultimate Snow Lens designed for perceiving changes in terrain with a lens base color of grey/green with a blue flash mirror coating. All Ultimate Plano Sun Lenses can be replicated in an Rx through Liberty Sport Labs. www.libertysport.com

ZEAL Optics Release New GPS Goggle Model

ZEAL Optics has introduced a new more affordable GPS goggle option for high tech consumers. “We have been doing this longer than anyone and our advancements have allowed us to really expand our offerings to bring technology to more consumers. A more affordable option has always been the goal and today we are excited to announce that it is here and almost $200 less than comparable products,” said John Sanchez, president of ZEAL. ZEAL now offers three GPS models; the newest Z3 GPS tracks speed, altitude, jump stats, GPS, temperature and more from an integrated 16:9 widescreen display. The Z3 MOD Live offers smartphone capabilities that allow buddy tracking, detailed mountain trail maps, text messaging and other Bluetooth options. www.zealoptics.com

AYA by Claudia Alan Debuts New Optical Styles

Canadian eyewear company, Claudia Alan Inc., has expanded its AYA Optical Collection with the introduction of five new vintage style frames. The new line includes two limited editions, Sitka and Langham, featuring natural buffalo horn and bamboo materials and sophisticated retro styling. The entire AYA Optical Collection is unisex and features the latest artwork by renowned First Nations artist, Corrine Hunt. Sitka is a handcrafted frame featuring a keyhole bridge, and rounded silhouette, while the Langham style combines buffalo horn, bamboo and raven artwork.
In addition to the two limited edition styles, AYA has added three other retro-inspired frames this season; the Bailey, Alix and Ainsley, all made of zyl in wearable neutral colors such as brown, black and red. www.claudiaalanstore.com

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Send Us Your News & Ideas

Deirdre Carroll, Senior Editor

Send us news about frame, sun, spectacle lens and contact lens line collections and additions. Or provide us with subjects for future stories or topics you'd like to see covered. Contact VMail ProductWatch’s Editor Deirdre Carroll at dcarroll@jobson.com.


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